What percentage of Outreach reviewers also looked at ZoomInfo Sales?

Only 10% of companies that reviewed Outreach also evaluated ZoomInfo Sales, indicating the two products attract largely separate buyer audiences.

How many companies reviewed ZoomInfo Sales but not Outreach?

420 companies reviewed ZoomInfo Sales without evaluating Outreach, compared to 272 companies that reviewed Outreach alone.

Which product was reviewed by more companies overall?

451 companies reviewed ZoomInfo Sales versus 303 for Outreach, a difference of 451 reviewers.

Outreach vs ZoomInfo Sales: who evaluates each

Updated October 20, 2026

In our data, 31 companies have people who reviewed both Outreach and ZoomInfo Sales: 10% of the 303 companies whose people reviewed Outreach, and 7% of the 451 that reviewed ZoomInfo Sales.

Outreach

Companies: 303
Contacts: 331
Countries: 24

See which companies use Outreach →

ZoomInfo Sales

Companies: 451
Contacts: 474
Countries: 23

See which companies use ZoomInfo Sales →

How many companies evaluated both

Outreach only: 272; companies
Both: 31; companies
ZoomInfo Sales only: 420; companies

Only 31 companies evaluated both Outreach and ZoomInfo Sales, suggesting limited direct comparison between them in buyer evaluation. This small overlap indicates the two products may serve distinct buyer priorities or evaluation paths within sales enablement.

Who reviews each, by team

Outreach and ZoomInfo Sales, in contacts
	Outreach	ZoomInfo Sales
Sales	15547%	20343%
Marketing	196%	276%
Engineering & IT	247%	388%
Operations & Finance	227%	347%
Consulting & Analysis	165%	408%
Leadership	6219%	8017%
Other	3310%	5211%

Sales teams dominate reviews of both products, with 155 reviewers at Outreach and 203 at ZoomInfo Sales. Leadership involvement is comparable (62 vs 80), though ZoomInfo Sales drew more attention from Consulting & Analysis (40 vs 16) and Engineering & IT (38 vs 24).

What else they compared

Companies that reviewed Outreach also reviewed

Companies that reviewed ZoomInfo Sales also reviewed

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Frequently asked questions

What percentage of Outreach reviewers also looked at ZoomInfo Sales?: Only 10% of companies that reviewed Outreach also evaluated ZoomInfo Sales, indicating the two products attract largely separate buyer audiences.
How many companies reviewed ZoomInfo Sales but not Outreach?: 420 companies reviewed ZoomInfo Sales without evaluating Outreach, compared to 272 companies that reviewed Outreach alone.
Which product was reviewed by more companies overall?: 451 companies reviewed ZoomInfo Sales versus 303 for Outreach, a difference of 451 reviewers.

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