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HubSpot Sales Hub vs ZoomInfo Sales: who evaluates each

Updated

In our data, 27 companies have people who reviewed both HubSpot Sales Hub and ZoomInfo Sales: 4% of the 631 companies whose people reviewed HubSpot Sales Hub, and 6% of the 451 that reviewed ZoomInfo Sales.

How many companies evaluated both

HubSpot Sales Hub only
604
companies
Both
27
companies
ZoomInfo Sales only
424
companies

Only 27 companies evaluated both HubSpot Sales Hub and ZoomInfo Sales, meaning the vast majority of reviewers chose one product or the other. This limited overlap suggests that buyers typically evaluate these tools separately rather than as direct alternatives.

Who reviews each, by team

HubSpot Sales Hub and ZoomInfo Sales, in contacts
HubSpot Sales HubZoomInfo Sales
Sales17126%20343%
Marketing569%276%
Engineering & IT7111%388%
Operations & Finance355%347%
Consulting & Analysis558%408%
Leadership11518%8017%
Other15023%5211%

Sales teams dominate reviews of both products, but with different proportions. HubSpot Sales Hub drew broader engagement across Leadership and Other roles, while ZoomInfo Sales concentrated more heavily in Sales. Marketing and Engineering & IT participation was notably higher for HubSpot.

What else they compared

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Frequently asked questions

How many companies reviewed only HubSpot Sales Hub?
604 companies reviewed HubSpot Sales Hub but not ZoomInfo Sales.
Do many companies evaluate both products together?
Only 27 companies reviewed both products. Just 4% of HubSpot's reviewers also looked at ZoomInfo Sales, and 6% of ZoomInfo's reviewers also evaluated HubSpot.
Which product attracted more Consulting & Analysis team input?
HubSpot Sales Hub was reviewed by 55 Consulting & Analysis professionals, compared to 40 at ZoomInfo Sales.

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