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LinkedIn Sales Navigator vs Outreach: who evaluates each

Updated

In our data, 32 companies have people who reviewed both LinkedIn Sales Navigator and Outreach: 9% of the 359 companies whose people reviewed LinkedIn Sales Navigator, and 11% of the 303 that reviewed Outreach.

How many companies evaluated both

LinkedIn Sales Navigator only
327
companies
Both
32
companies
Outreach only
271
companies

32 companies evaluated both LinkedIn Sales Navigator and Outreach, suggesting these tools are often considered together by buyers in the sales enablement category. The majority of evaluators chose to assess each product independently, with 327 companies reviewing only LinkedIn Sales Navigator and 271 companies reviewing only Outreach.

Who reviews each, by team

LinkedIn Sales Navigator and Outreach, in contacts
LinkedIn Sales NavigatorOutreach
Sales16644%15547%
Marketing174%196%
Engineering & IT3910%247%
Operations & Finance205%227%
Consulting & Analysis4111%165%
Leadership5314%6219%
Other4211%3310%

LinkedIn Sales Navigator drew stronger interest from Leadership (53 reviewers) and Engineering & IT (39 reviewers), while Outreach saw more Leadership participation (62 reviewers). Sales teams dominated reviews for both products, though Consulting & Analysis professionals showed notably higher engagement with LinkedIn Sales Navigator (41 reviewers versus 16 for Outreach).

What else they compared

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Frequently asked questions

Do companies typically evaluate both products side by side?
32 companies reviewed both tools. This represents 9% of LinkedIn Sales Navigator's evaluators and 11% of Outreach's evaluators—indicating most buyers assess them separately rather than as direct alternatives.
Which product reached more total companies?
359 companies reviewed LinkedIn Sales Navigator across 166 Sales team reviewers, 53 Leadership reviewers, and other departments. Outreach reached 303 companies, including 155 Sales reviewers and 62 Leadership reviewers.
How many companies evaluated only one of these two products?
327 companies reviewed LinkedIn Sales Navigator exclusively, while 271 companies reviewed only Outreach. This indicates distinct pools of interest for each solution within the sales enablement market.

Keep reading

All comparisons