Do companies typically evaluate both products?

13% of companies that reviewed LinkedIn Sales Navigator also reviewed ZoomInfo Sales, while 11% of ZoomInfo Sales reviewers also looked at LinkedIn Sales Navigator. The majority of evaluators focused on one product or the other.

Which teams drive evaluations for each platform?

Sales teams dominate reviews for both—166 sales roles for LinkedIn Sales Navigator and 203 for ZoomInfo Sales. Leadership involvement is substantial at both products, with 53 leaders reviewing LinkedIn Sales Navigator and 80 leaders reviewing ZoomInfo Sales.

How many companies reviewed only one product?

311 companies reviewed only LinkedIn Sales Navigator, while 403 companies reviewed only ZoomInfo Sales. This suggests distinct buyer segments evaluating each tool independently.

LinkedIn Sales Navigator vs ZoomInfo Sales: who evaluates each

Updated October 20, 2026

In our data, 48 companies have people who reviewed both LinkedIn Sales Navigator and ZoomInfo Sales: 13% of the 359 companies whose people reviewed LinkedIn Sales Navigator, and 11% of the 451 that reviewed ZoomInfo Sales.

LinkedIn Sales Navigator

Companies: 359
Contacts: 378
Countries: 34

See which companies use LinkedIn Sales Navigator →

ZoomInfo Sales

Companies: 451
Contacts: 474
Countries: 23

See which companies use ZoomInfo Sales →

How many companies evaluated both

LinkedIn Sales Navigator only: 311; companies
Both: 48; companies
ZoomInfo Sales only: 403; companies

48 companies evaluated both LinkedIn Sales Navigator and ZoomInfo Sales, suggesting some buyers explore both platforms side by side. LinkedIn Sales Navigator drew reviews from 359 companies overall, while ZoomInfo Sales reached 451 companies, with relatively modest overlap in the review populations.

Who reviews each, by team

LinkedIn Sales Navigator and ZoomInfo Sales, in contacts
	LinkedIn Sales Navigator	ZoomInfo Sales
Sales	16644%	20343%
Marketing	174%	276%
Engineering & IT	3910%	388%
Operations & Finance	205%	347%
Consulting & Analysis	4111%	408%
Leadership	5314%	8017%
Other	4211%	5211%

166 sales reviewers and 53 in leadership evaluated LinkedIn Sales Navigator, compared to 203 sales reviewers and 80 in leadership for ZoomInfo Sales. Both products attracted attention from 41 consulting and analysis roles, though ZoomInfo Sales drew a larger group from operations and finance functions.

What else they compared

Companies that reviewed LinkedIn Sales Navigator also reviewed

Companies that reviewed ZoomInfo Sales also reviewed

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Frequently asked questions

Do companies typically evaluate both products?: 13% of companies that reviewed LinkedIn Sales Navigator also reviewed ZoomInfo Sales, while 11% of ZoomInfo Sales reviewers also looked at LinkedIn Sales Navigator. The majority of evaluators focused on one product or the other.
Which teams drive evaluations for each platform?: Sales teams dominate reviews for both—166 sales roles for LinkedIn Sales Navigator and 203 for ZoomInfo Sales. Leadership involvement is substantial at both products, with 53 leaders reviewing LinkedIn Sales Navigator and 80 leaders reviewing ZoomInfo Sales.
How many companies reviewed only one product?: 311 companies reviewed only LinkedIn Sales Navigator, while 403 companies reviewed only ZoomInfo Sales. This suggests distinct buyer segments evaluating each tool independently.

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