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Gong vs Outreach: who evaluates each

Updated

In our data, 34 companies have people who reviewed both Gong and Outreach: 11% of the 320 companies whose people reviewed Gong, and 11% of the 303 that reviewed Outreach.

How many companies evaluated both

Gong only
286
companies
Both
34
companies
Outreach only
269
companies

Across the sales enablement category, 34 companies evaluated both Gong and Outreach, representing 11% of Gong's review base and 11% of Outreach's. This small overlap suggests that most buyers in this space evaluate these products independently rather than as direct alternatives.

Who reviews each, by team

Gong and Outreach, in contacts
GongOutreach
Sales18347%15547%
Marketing123%196%
Engineering & IT277%247%
Operations & Finance4411%227%
Consulting & Analysis226%165%
Leadership6216%6219%
Other369%3310%

Sales teams dominate reviews for both products, but with different patterns. Gong draws stronger engagement from Operations & Finance roles, while Outreach sees more involvement from Marketing teams. Leadership representation is identical across both platforms.

What else they compared

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Frequently asked questions

How many companies reviewed Gong but not Outreach?
286 companies reviewed Gong without also evaluating Outreach.
How many companies reviewed Outreach but not Gong?
269 companies reviewed Outreach without also evaluating Gong.
Which team reviews Gong most often?
183 reviewers from Sales teams evaluated Gong, more than any other function, followed by 62 from Leadership roles.

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All comparisons