Do companies evaluate these tools side by side?

36 companies reviewed both products. 595 companies evaluated only HubSpot Sales Hub, and 323 companies evaluated only LinkedIn Sales Navigator, indicating most buying organizations focus on one product or the other rather than comparing them directly.

Which teams are most involved in reviewing each tool?

Both products attract significant sales team review: 171 sales reviewers for HubSpot Sales Hub and 166 sales reviewers for LinkedIn Sales Navigator. HubSpot also draws reviews from 71 engineering and IT contacts and 115 leadership contacts, while LinkedIn's reviews concentrate more heavily in sales.

How many companies reviewed only one of these tools?

595 companies reviewed HubSpot Sales Hub exclusively, while 323 companies reviewed LinkedIn Sales Navigator without evaluating HubSpot. This split suggests different market segments or use cases for each platform.

HubSpot Sales Hub vs LinkedIn Sales Navigator: who evaluates each

Updated October 20, 2026

In our data, 36 companies have people who reviewed both HubSpot Sales Hub and LinkedIn Sales Navigator: 6% of the 631 companies whose people reviewed HubSpot Sales Hub, and 10% of the 359 that reviewed LinkedIn Sales Navigator.

HubSpot Sales Hub

Companies: 631
Contacts: 653
Countries: 42

See which companies use HubSpot Sales Hub →

LinkedIn Sales Navigator

Companies: 359
Contacts: 378
Countries: 34

See which companies use LinkedIn Sales Navigator →

How many companies evaluated both

HubSpot Sales Hub only: 595; companies
Both: 36; companies
LinkedIn Sales Navigator only: 323; companies

Only 36 companies reviewed both HubSpot Sales Hub and LinkedIn Sales Navigator, suggesting limited direct comparison between the two tools. The 6% of HubSpot's reviewer base that also evaluated LinkedIn Sales Navigator indicates these products address distinct buyer needs or selection criteria.

Who reviews each, by team

HubSpot Sales Hub and LinkedIn Sales Navigator, in contacts
	HubSpot Sales Hub	LinkedIn Sales Navigator
Sales	17126%	16644%
Marketing	569%	174%
Engineering & IT	7111%	3910%
Operations & Finance	355%	205%
Consulting & Analysis	558%	4111%
Leadership	11518%	5314%
Other	15023%	4211%

171 sales reviewers evaluated HubSpot Sales Hub, compared to 166 sales reviewers for LinkedIn Sales Navigator. HubSpot drew broader input from 115 leadership contacts and 150 other roles, while LinkedIn's reviewer pool was more concentrated in core sales functions.

What else they compared

Companies that reviewed HubSpot Sales Hub also reviewed

Companies that reviewed LinkedIn Sales Navigator also reviewed

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Frequently asked questions

Do companies evaluate these tools side by side?: 36 companies reviewed both products. 595 companies evaluated only HubSpot Sales Hub, and 323 companies evaluated only LinkedIn Sales Navigator, indicating most buying organizations focus on one product or the other rather than comparing them directly.
Which teams are most involved in reviewing each tool?: Both products attract significant sales team review: 171 sales reviewers for HubSpot Sales Hub and 166 sales reviewers for LinkedIn Sales Navigator. HubSpot also draws reviews from 71 engineering and IT contacts and 115 leadership contacts, while LinkedIn's reviews concentrate more heavily in sales.
How many companies reviewed only one of these tools?: 595 companies reviewed HubSpot Sales Hub exclusively, while 323 companies reviewed LinkedIn Sales Navigator without evaluating HubSpot. This split suggests different market segments or use cases for each platform.

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