Gong vs ZoomInfo Sales: who evaluates each
Updated
In our data, 24 companies have people who reviewed both Gong and ZoomInfo Sales: 8% of the 320 companies whose people reviewed Gong, and 5% of the 451 that reviewed ZoomInfo Sales.
Gong
- Companies
- 320
- Contacts
- 386
- Countries
- 24
See which companies use Gong →
ZoomInfo Sales
- Companies
- 451
- Contacts
- 474
- Countries
- 23
See which companies use ZoomInfo Sales →
How many companies evaluated both
- Gong only
- 296
- companies
- Both
- 24
- companies
- ZoomInfo Sales only
- 427
- companies
Only 24 companies evaluated both Gong and ZoomInfo Sales, suggesting that buyers typically assess them separately rather than as direct alternatives. This limited overlap indicates the two products may serve distinct buyer priorities within sales enablement.
Who reviews each, by team
| Gong | ZoomInfo Sales | |
|---|---|---|
| Sales | 18347% | 20343% |
| Marketing | 123% | 276% |
| Engineering & IT | 277% | 388% |
| Operations & Finance | 4411% | 347% |
| Consulting & Analysis | 226% | 408% |
| Leadership | 6216% | 8017% |
| Other | 369% | 5211% |
Gong drew stronger engagement from Sales teams (183 reviewers), while ZoomInfo Sales attracted more attention from Leadership (80 reviewers) and Consulting & Analysis roles (40 reviewers). Both products had meaningful review activity across Operations & Finance, though at different scales.
What else they compared
Companies that reviewed Gong also reviewed
Companies that reviewed ZoomInfo Sales also reviewed
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Frequently asked questions
- How many companies looked at only one of these products?
- 296 companies reviewed Gong but not ZoomInfo Sales, while 427 companies reviewed ZoomInfo Sales but not Gong. This gap reflects the two products' distinct positioning in the sales enablement market.
- What percentage of each product's reviewers also looked at the other?
- 8% of Gong's companies also evaluated ZoomInfo Sales, compared to 5% of ZoomInfo Sales companies that reviewed Gong. The asymmetry suggests different evaluation patterns between the two buyer bases.
- Which teams care most about each product?
- Sales professionals dominated Gong reviews with 183 reviewers, while ZoomInfo Sales saw more balanced interest across Leadership (80), Sales (203), and Consulting & Analysis (40) roles.