Apollo.io vs LinkedIn Sales Navigator: who evaluates each
Updated
In our data, 17 companies have people who reviewed both Apollo.io and LinkedIn Sales Navigator: 6% of the 281 companies whose people reviewed Apollo.io, and 5% of the 359 that reviewed LinkedIn Sales Navigator.
Apollo.io
- Companies
- 281
- Contacts
- 304
- Countries
- 48
See which companies use Apollo.io →
LinkedIn Sales Navigator
- Companies
- 359
- Contacts
- 378
- Countries
- 34
See which companies use LinkedIn Sales Navigator →
How many companies evaluated both
- Apollo.io only
- 264
- companies
- Both
- 17
- companies
- LinkedIn Sales Navigator only
- 342
- companies
17 companies evaluated both Apollo.io and LinkedIn Sales Navigator, suggesting limited overlap in how buyers approach these two tools. With 6% of Apollo.io reviewers also assessing LinkedIn Sales Navigator, and 5% of LinkedIn Sales Navigator reviewers doing the same with Apollo.io, most evaluation teams treat them as separate category decisions.
Who reviews each, by team
| Apollo.io | LinkedIn Sales Navigator | |
|---|---|---|
| Sales | 8127% | 16644% |
| Marketing | 248% | 174% |
| Engineering & IT | 217% | 3910% |
| Operations & Finance | 3010% | 205% |
| Consulting & Analysis | 4013% | 4111% |
| Leadership | 3411% | 5314% |
| Other | 7424% | 4211% |
Apollo.io draws evaluation interest across Consulting & Analysis (40 reviewers) and Leadership (34), while LinkedIn Sales Navigator concentrates heavily in Sales (166 reviewers). Engineering & IT involvement is notably higher for LinkedIn Sales Navigator (39 vs 21), while Apollo.io sees more Operations & Finance input (30 reviewers).
What else they compared
Companies that reviewed Apollo.io also reviewed
Companies that reviewed LinkedIn Sales Navigator also reviewed
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Frequently asked questions
- How many companies reviewed only Apollo.io?
- 264 companies evaluated Apollo.io without reviewing LinkedIn Sales Navigator.
- How many companies reviewed only LinkedIn Sales Navigator?
- 342 companies evaluated LinkedIn Sales Navigator without reviewing Apollo.io.
- Which product gets more Sales team involvement?
- LinkedIn Sales Navigator had 166 Sales team reviewers compared to 81 for Apollo.io.
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- Companies using Apollo.io281 companies
- Companies using LinkedIn Sales Navigator359 companies