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Salesloft vs ZoomInfo Sales: who evaluates each

Updated

In our data, 18 companies have people who reviewed both Salesloft and ZoomInfo Sales: 6% of the 312 companies whose people reviewed Salesloft, and 4% of the 451 that reviewed ZoomInfo Sales.

How many companies evaluated both

Salesloft only
294
companies
Both
18
companies
ZoomInfo Sales only
433
companies

Only 18 companies evaluated both Salesloft and ZoomInfo Sales, suggesting limited direct comparison shopping in this category. With 6% of Salesloft's reviewing companies also assessing ZoomInfo Sales, the two products tend to be evaluated separately by distinct buyer groups.

Who reviews each, by team

Salesloft and ZoomInfo Sales, in contacts
SalesloftZoomInfo Sales
Sales17050%20343%
Marketing237%276%
Engineering & IT247%388%
Operations & Finance144%347%
Consulting & Analysis309%408%
Leadership5616%8017%
Other257%5211%

Salesloft drew reviewers primarily from Sales (170 people) and Leadership (56), while ZoomInfo Sales attracted a broader range, with larger teams in Sales (203), Leadership (80), and Engineering & IT (38).

What else they compared

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Frequently asked questions

How many companies looked at only one product?
294 companies reviewed Salesloft but not ZoomInfo Sales, while 433 reviewed ZoomInfo Sales but not Salesloft.
Which teams evaluated each platform?
Salesloft was reviewed most by Sales and Leadership teams. ZoomInfo Sales saw similar focus from those groups but also drew significant interest from Engineering & IT and Operations & Finance, indicating broader organizational involvement.
What's the total reach for each product?
312 companies reviewed Salesloft across 170 sales professionals, 56 leadership, and other roles. 451 companies reviewed ZoomInfo Sales with comparable representation across sales and leadership plus deeper involvement from technical and operations teams.

Keep reading

All comparisons