Backchannels home
HomePricing
ResourcesWho uses whatFree toolsBlog
LinkedIn

Gong vs Groove: who evaluates each

Updated

In our data, 17 companies have people who reviewed both Gong and Groove: 5% of the 320 companies whose people reviewed Gong, and 7% of the 232 that reviewed Groove.

How many companies evaluated both

Gong only
303
companies
Both
17
companies
Groove only
215
companies

17 companies evaluated both Gong and Groove, suggesting limited direct comparison shopping in this category. With 5% of Gong reviewers also assessing Groove and 7% of Groove reviewers also assessing Gong, most buyers who examined one product did not formally evaluate the other.

Who reviews each, by team

Gong and Groove, in contacts
GongGroove
Sales18347%13940%
Marketing123%216%
Engineering & IT277%247%
Operations & Finance4411%5416%
Consulting & Analysis226%329%
Leadership6216%4714%
Other369%288%

Gong drew more reviewers from Sales (183 vs 139) and Leadership (62 vs 47), while Groove saw higher engagement from Operations & Finance (54 vs 44) and Consulting & Analysis (32 vs 22).

What else they compared

Try Backchannels free

Reach the 303 companies that reviewed Gong but not Groove

Open the list in the app, filtered to exactly those companies, and unlock the contacts you want.

Build this list free

Or the 215 that reviewed Groove but not Gong →

No credit card. Preview before you spend a credit.

Frequently asked questions

How many companies reviewed Gong or Groove?
320 companies reviewed Gong and 232 reviewed Groove, with 17 evaluating both products.
How many companies looked at only one of these products?
303 companies reviewed Gong but not Groove, while 215 companies reviewed Groove but not Gong.
Which teams were most involved in reviewing each product?
For Gong, Sales (183) and Leadership (62) led evaluations. For Groove, Sales (139) was the largest group, followed by Operations & Finance (54).

Keep reading

All comparisons