How many companies reviewed only Apollo.io and not HubSpot Sales Hub?

270 companies evaluated Apollo.io without reviewing HubSpot Sales Hub.

Which product has more total company reviews?

631 companies reviewed HubSpot Sales Hub, compared to 281 for Apollo.io.

Are there major differences in which departments evaluate these products?

Apollo.io attracts strong review activity from Consulting & Analysis teams (40 reviewers), while HubSpot Sales Hub draws more involvement from Leadership (115 reviewers) and Engineering & IT (71 reviewers).

Apollo.io vs HubSpot Sales Hub: who evaluates each

Updated October 20, 2026

In our data, 11 companies have people who reviewed both Apollo.io and HubSpot Sales Hub: 4% of the 281 companies whose people reviewed Apollo.io, and 2% of the 631 that reviewed HubSpot Sales Hub.

Apollo.io

Companies: 281
Contacts: 304
Countries: 48

See which companies use Apollo.io →

HubSpot Sales Hub

Companies: 631
Contacts: 653
Countries: 42

See which companies use HubSpot Sales Hub →

How many companies evaluated both

Apollo.io only: 270; companies
Both: 11; companies
HubSpot Sales Hub only: 620; companies

Only 11 companies evaluated both Apollo.io and HubSpot Sales Hub, suggesting that most buyers researching sales enablement tools focus on one product at a time. Apollo.io draws repeat interest within its buyer base—4% of companies that reviewed it also looked at other solutions—while HubSpot Sales Hub's reviewers show even narrower focus, with 2% cross-evaluating.

Who reviews each, by team

Apollo.io and HubSpot Sales Hub, in contacts
	Apollo.io	HubSpot Sales Hub
Sales	8127%	17126%
Marketing	248%	569%
Engineering & IT	217%	7111%
Operations & Finance	3010%	355%
Consulting & Analysis	4013%	558%
Leadership	3411%	11518%
Other	7424%	15023%

Apollo.io's reviewers span Consulting & Analysis (40 reviewers) and Sales (81), while HubSpot Sales Hub draws significantly more Leadership involvement (115 reviewers) and broader Engineering & IT participation (71). Both products attract substantial review activity outside these core teams.

What else they compared

Companies that reviewed Apollo.io also reviewed

Companies that reviewed HubSpot Sales Hub also reviewed

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Frequently asked questions

How many companies reviewed only Apollo.io and not HubSpot Sales Hub?: 270 companies evaluated Apollo.io without reviewing HubSpot Sales Hub.
Which product has more total company reviews?: 631 companies reviewed HubSpot Sales Hub, compared to 281 for Apollo.io.
Are there major differences in which departments evaluate these products?: Apollo.io attracts strong review activity from Consulting & Analysis teams (40 reviewers), while HubSpot Sales Hub draws more involvement from Leadership (115 reviewers) and Engineering & IT (71 reviewers).

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