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Gong vs HubSpot Sales Hub: who evaluates each

Updated

In our data, 14 companies have people who reviewed both Gong and HubSpot Sales Hub: 4% of the 320 companies whose people reviewed Gong, and 2% of the 631 that reviewed HubSpot Sales Hub.

How many companies evaluated both

Gong only
306
companies
Both
14
companies
HubSpot Sales Hub only
617
companies

Only 14 companies evaluated both Gong and HubSpot Sales Hub, suggesting that most buyers choose one product or the other rather than comparing them directly. 306 companies reviewed Gong exclusively, while 617 companies reviewed HubSpot Sales Hub without evaluating Gong.

Who reviews each, by team

Gong and HubSpot Sales Hub, in contacts
GongHubSpot Sales Hub
Sales18347%17126%
Marketing123%569%
Engineering & IT277%7111%
Operations & Finance4411%355%
Consulting & Analysis226%558%
Leadership6216%11518%
Other369%15023%

Gong's reviewers were concentrated in Sales (183 reviewers) and Leadership (62), whereas HubSpot Sales Hub's review panel was more distributed across Leadership (115), Other (150), and Marketing (56).

What else they compared

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Frequently asked questions

Do companies evaluate both products?
14 companies reviewed both Gong and HubSpot Sales Hub. Of the 320 companies that looked at Gong, only 4% also evaluated HubSpot Sales Hub.
How many companies reviewed only one of these products?
306 companies reviewed Gong alone, while 617 companies reviewed HubSpot Sales Hub without looking at Gong.
Which teams are most involved in evaluating each product?
For Gong, Sales reviewers led at 183, followed by Leadership at 62. For HubSpot Sales Hub, Leadership dominated with 115 reviewers, supported by 150 in the Other category and 56 in Marketing.

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