How many companies reviewed only HubSpot Marketing Hub?

1,200 companies evaluated HubSpot but not Semrush, compared to 488 companies that reviewed Semrush alone.

Which teams review HubSpot Marketing Hub most?

Marketing teams led HubSpot reviews with 336 reviewers, followed by Leadership with 290 and Other roles with 242.

Do Engineering & IT teams evaluate Semrush differently than HubSpot?

105 people from Engineering & IT reviewed Semrush versus 177 for HubSpot, suggesting stronger technical involvement in Semrush evaluations.

HubSpot Marketing Hub vs Semrush: who evaluates each

Updated October 20, 2026

In our data, 23 companies have people who reviewed both HubSpot Marketing Hub and Semrush: 2% of the 1,223 companies whose people reviewed HubSpot Marketing Hub, and 5% of the 511 that reviewed Semrush.

HubSpot Marketing Hub

Companies: 1,223
Contacts: 1,310
Countries: 62

See which companies use HubSpot Marketing Hub →

Semrush

Companies: 511
Contacts: 531
Countries: 49

See which companies use Semrush →

How many companies evaluated both

HubSpot Marketing Hub only: 1,200; companies
Both: 23; companies
Semrush only: 488; companies

Only 23 companies evaluated both HubSpot Marketing Hub and Semrush, representing 2% of HubSpot's reviewer base and 5% of Semrush's. The low overlap suggests these products tend to be evaluated separately rather than as direct alternatives within most buying processes.

Who reviews each, by team

HubSpot Marketing Hub and Semrush, in contacts
	HubSpot Marketing Hub	Semrush
Sales	977%	122%
Marketing	33626%	11121%
Engineering & IT	17714%	10520%
Operations & Finance	595%	102%
Consulting & Analysis	1098%	6813%
Leadership	29022%	11522%
Other	24218%	11021%

HubSpot reviewers are concentrated in Marketing (336 people) and Leadership (290), while Semrush reviewers spread more evenly across Marketing (111), Leadership (115), and Engineering & IT (105). Engineering & IT reviewed Semrush at roughly double the rate they reviewed HubSpot.

What else they compared

Companies that reviewed HubSpot Marketing Hub also reviewed

Companies that reviewed Semrush also reviewed

Try Backchannels free

Reach the 1,200 companies that reviewed HubSpot Marketing Hub but not Semrush

Open the list in the app, filtered to exactly those companies, and unlock the contacts you want.

Build this list free

Or the 488 that reviewed Semrush but not HubSpot Marketing Hub →

No credit card. Preview before you spend a credit.

Frequently asked questions

How many companies reviewed only HubSpot Marketing Hub?: 1,200 companies evaluated HubSpot but not Semrush, compared to 488 companies that reviewed Semrush alone.
Which teams review HubSpot Marketing Hub most?: Marketing teams led HubSpot reviews with 336 reviewers, followed by Leadership with 290 and Other roles with 242.
Do Engineering & IT teams evaluate Semrush differently than HubSpot?: 105 people from Engineering & IT reviewed Semrush versus 177 for HubSpot, suggesting stronger technical involvement in Semrush evaluations.

Keep reading

All comparisons