How many companies reviewed only one product?

540 companies evaluated Adobe Marketo Engage without reviewing HubSpot Marketing Hub, while 1,196 companies reviewed HubSpot but not Marketo Engage.

Which teams are most active in reviewing these products?

Leadership reviewed Marketo Engage 189 times and HubSpot Marketing Hub 290 times. Marketing teams reviewed Marketo Engage 183 times and HubSpot 336 times, making both functions the primary evaluators for each platform.

What percentage of each product's reviewers also looked at the competitor?

Among companies that reviewed Adobe Marketo Engage, 5% also evaluated HubSpot Marketing Hub. For HubSpot, 2% of reviewing companies also looked at Marketo Engage.

Adobe Marketo Engage vs HubSpot Marketing Hub: who evaluates each

Updated October 20, 2026

In our data, 27 companies have people who reviewed both Adobe Marketo Engage and HubSpot Marketing Hub: 5% of the 567 companies whose people reviewed Adobe Marketo Engage, and 2% of the 1,223 that reviewed HubSpot Marketing Hub.

Adobe Marketo Engage

Companies: 567
Contacts: 638
Countries: 35

See which companies use Adobe Marketo Engage →

HubSpot Marketing Hub

Companies: 1,223
Contacts: 1,310
Countries: 62

See which companies use HubSpot Marketing Hub →

How many companies evaluated both

Adobe Marketo Engage only: 540; companies
Both: 27; companies
HubSpot Marketing Hub only: 1,196; companies

Only 27 companies evaluated both Adobe Marketo Engage and HubSpot Marketing Hub, suggesting that buyers typically commit to one platform rather than compare them side by side. The limited overlap indicates these products appeal to different segments within the marketing automation category.

Who reviews each, by team

Adobe Marketo Engage and HubSpot Marketing Hub, in contacts
	Adobe Marketo Engage	HubSpot Marketing Hub
Sales	213%	977%
Marketing	18329%	33626%
Engineering & IT	9515%	17714%
Operations & Finance	234%	595%
Consulting & Analysis	6510%	1098%
Leadership	18930%	29022%
Other	6210%	24218%

Leadership and Marketing teams dominate reviews for both products, but HubSpot Marketing Hub draws substantially more evaluators across all functions. Engineering & IT teams reviewed Marketo Engage 95 times compared to 177 times for HubSpot, while Sales teams showed a wider gap: 21 reviewers for Marketo Engage versus 97 for HubSpot.

What else they compared

Companies that reviewed Adobe Marketo Engage also reviewed

Companies that reviewed HubSpot Marketing Hub also reviewed

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Frequently asked questions

How many companies reviewed only one product?: 540 companies evaluated Adobe Marketo Engage without reviewing HubSpot Marketing Hub, while 1,196 companies reviewed HubSpot but not Marketo Engage.
Which teams are most active in reviewing these products?: Leadership reviewed Marketo Engage 189 times and HubSpot Marketing Hub 290 times. Marketing teams reviewed Marketo Engage 183 times and HubSpot 336 times, making both functions the primary evaluators for each platform.
What percentage of each product's reviewers also looked at the competitor?: Among companies that reviewed Adobe Marketo Engage, 5% also evaluated HubSpot Marketing Hub. For HubSpot, 2% of reviewing companies also looked at Marketo Engage.

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