How many companies looked at Google Ads but not HubSpot Marketing Hub?

385 companies reviewed Google Ads without also evaluating HubSpot Marketing Hub.

Which product had more total company reviews?

1,223 companies reviewed HubSpot Marketing Hub compared to 416 for Google Ads.

What share of Google Ads reviewers also looked at HubSpot Marketing Hub?

7% of companies that reviewed Google Ads also reviewed HubSpot Marketing Hub.

Google Ads vs HubSpot Marketing Hub: who evaluates each

Updated October 20, 2026

In our data, 31 companies have people who reviewed both Google Ads and HubSpot Marketing Hub: 7% of the 416 companies whose people reviewed Google Ads, and 3% of the 1,223 that reviewed HubSpot Marketing Hub.

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

HubSpot Marketing Hub

Companies: 1,223
Contacts: 1,310
Countries: 62

See which companies use HubSpot Marketing Hub →

How many companies evaluated both

Google Ads only: 385; companies
Both: 31; companies
HubSpot Marketing Hub only: 1,192; companies

Only 31 companies evaluated both Google Ads and HubSpot Marketing Hub, suggesting limited overlap in buyer consideration for these two tools. This reflects their different positioning: Google Ads attracts evaluators focused on paid search and display advertising, while HubSpot Marketing Hub draws those exploring broader marketing automation platforms.

Who reviews each, by team

Google Ads and HubSpot Marketing Hub, in contacts
	Google Ads	HubSpot Marketing Hub
Sales	266%	977%
Marketing	7918%	33626%
Engineering & IT	8319%	17714%
Operations & Finance	215%	595%
Consulting & Analysis	4611%	1098%
Leadership	7718%	29022%
Other	9622%	24218%

Marketing teams dominate reviews of both products, but their relative weight differs. HubSpot Marketing Hub's reviewers lean more heavily toward Marketing (336 vs 79), whereas Google Ads attracts a more balanced mix across Engineering & IT (83), Leadership (77), and Other categories.

What else they compared

Companies that reviewed Google Ads also reviewed

Companies that reviewed HubSpot Marketing Hub also reviewed

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Frequently asked questions

How many companies looked at Google Ads but not HubSpot Marketing Hub?: 385 companies reviewed Google Ads without also evaluating HubSpot Marketing Hub.
Which product had more total company reviews?: 1,223 companies reviewed HubSpot Marketing Hub compared to 416 for Google Ads.
What share of Google Ads reviewers also looked at HubSpot Marketing Hub?: 7% of companies that reviewed Google Ads also reviewed HubSpot Marketing Hub.

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