How many companies looked at HubSpot but not Salesforce?

1,212 companies reviewed HubSpot Marketing Hub without evaluating Salesforce Marketing Cloud Engagement.

How many companies looked at Salesforce but not HubSpot?

263 companies reviewed Salesforce Marketing Cloud Engagement without evaluating HubSpot Marketing Hub.

What percentage of HubSpot reviewers also looked at Salesforce?

Only 1% of companies that reviewed HubSpot also reviewed Salesforce, indicating these evaluations rarely happen in tandem.

HubSpot Marketing Hub vs Salesforce Marketing Cloud Engagement: who evaluates each

Updated October 20, 2026

In our data, 11 companies have people who reviewed both HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement: 1% of the 1,223 companies whose people reviewed HubSpot Marketing Hub, and 4% of the 274 that reviewed Salesforce Marketing Cloud Engagement.

HubSpot Marketing Hub

Companies: 1,223
Contacts: 1,310
Countries: 62

See which companies use HubSpot Marketing Hub →

Salesforce Marketing Cloud Engagement

Companies: 274
Contacts: 291
Countries: 15

See which companies use Salesforce Marketing Cloud Engagement →

How many companies evaluated both

HubSpot Marketing Hub only: 1,212; companies
Both: 11; companies
Salesforce Marketing Cloud Engagement only: 263; companies

Only 11 companies evaluated both HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement, reflecting limited direct comparison between the two platforms. With 1,223 companies reviewing HubSpot against 274 for Salesforce, the bulk of buyers in this category appear to evaluate them separately rather than as alternatives.

Who reviews each, by team

HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement, in contacts
	HubSpot Marketing Hub	Salesforce Marketing Cloud Engagement
Sales	977%	238%
Marketing	33626%	5720%
Engineering & IT	17714%	6322%
Operations & Finance	595%	186%
Consulting & Analysis	1098%	3713%
Leadership	29022%	4716%
Other	24218%	4616%

HubSpot's reviewers lean heavily toward Marketing (336 contacts) and Leadership (290), while Salesforce's evaluation base is more evenly distributed across Engineering & IT (63), Marketing (57), and Leadership (47). This suggests different buyer personas examining each platform.

What else they compared

Companies that reviewed HubSpot Marketing Hub also reviewed

Companies that reviewed Salesforce Marketing Cloud Engagement also reviewed

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Frequently asked questions

How many companies looked at HubSpot but not Salesforce?: 1,212 companies reviewed HubSpot Marketing Hub without evaluating Salesforce Marketing Cloud Engagement.
How many companies looked at Salesforce but not HubSpot?: 263 companies reviewed Salesforce Marketing Cloud Engagement without evaluating HubSpot Marketing Hub.
What percentage of HubSpot reviewers also looked at Salesforce?: Only 1% of companies that reviewed HubSpot also reviewed Salesforce, indicating these evaluations rarely happen in tandem.

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