Do companies typically evaluate both products together?

21 companies reviewed both products, representing 2% of HubSpot's reviewer base and 6% of Salesforce's. This low overlap suggests companies are not shopping these two as primary competitors.

Which product drew more review activity from marketing teams?

336 marketing professionals reviewed HubSpot Marketing Hub, compared to 80 for Salesforce Marketing Cloud Account Engagement.

How many companies evaluated only one of these products?

1,202 companies reviewed only HubSpot Marketing Hub and 333 companies reviewed only Salesforce Marketing Cloud Account Engagement, meaning the vast majority of evaluators focused on a single solution.

HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement: who evaluates each

Updated October 20, 2026

In our data, 21 companies have people who reviewed both HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement: 2% of the 1,223 companies whose people reviewed HubSpot Marketing Hub, and 6% of the 354 that reviewed Salesforce Marketing Cloud Account Engagement.

HubSpot Marketing Hub

Companies: 1,223
Contacts: 1,310
Countries: 62

See which companies use HubSpot Marketing Hub →

Salesforce Marketing Cloud Account Engagement

Companies: 354
Contacts: 368
Countries: 29

See which companies use Salesforce Marketing Cloud Account Engagement →

How many companies evaluated both

HubSpot Marketing Hub only: 1,202; companies
Both: 21; companies
Salesforce Marketing Cloud Account Engagement only: 333; companies

Only 21 companies reviewed both HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement, suggesting that most buyers evaluate these products in isolation rather than as direct alternatives. The limited overlap indicates distinct buyer profiles or use cases, with 1,223 companies assessing HubSpot and 354 evaluating Salesforce's offering.

Who reviews each, by team

HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement, in contacts
	HubSpot Marketing Hub	Salesforce Marketing Cloud Account Engagement
Sales	977%	247%
Marketing	33626%	8022%
Engineering & IT	17714%	7520%
Operations & Finance	595%	134%
Consulting & Analysis	1098%	4211%
Leadership	29022%	8523%
Other	24218%	4913%

336 marketing reviewers and 290 leaders dominated HubSpot evaluations, while Salesforce's reviews came from a smaller group across 80 marketing, 75 engineering and IT, and 85 leadership roles. HubSpot attracted significantly more attention from 109 consulting and analysis professionals than Salesforce did.

What else they compared

Companies that reviewed HubSpot Marketing Hub also reviewed

Companies that reviewed Salesforce Marketing Cloud Account Engagement also reviewed

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Frequently asked questions

Do companies typically evaluate both products together?: 21 companies reviewed both products, representing 2% of HubSpot's reviewer base and 6% of Salesforce's. This low overlap suggests companies are not shopping these two as primary competitors.
Which product drew more review activity from marketing teams?: 336 marketing professionals reviewed HubSpot Marketing Hub, compared to 80 for Salesforce Marketing Cloud Account Engagement.
How many companies evaluated only one of these products?: 1,202 companies reviewed only HubSpot Marketing Hub and 333 companies reviewed only Salesforce Marketing Cloud Account Engagement, meaning the vast majority of evaluators focused on a single solution.

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