GoTo Webinar vs Zoom: who evaluates each
Updated
In our data, 13 companies have people who reviewed both GoTo Webinar and Zoom: 6% of the 208 companies whose people reviewed GoTo Webinar, and 1% of the 2,307 that reviewed Zoom.
GoTo Webinar
- Companies
- 208
- Contacts
- 215
- Countries
- 21
See which companies use GoTo Webinar →
Zoom
- Companies
- 2,307
- Contacts
- 2,537
- Countries
- 93
See which companies use Zoom →
How many companies evaluated both
- GoTo Webinar only
- 195
- companies
- Both
- 13
- companies
- Zoom only
- 2,294
- companies
Only 13 companies evaluated both GoTo Webinar and Zoom, suggesting most buyers assess them separately rather than head-to-head. GoTo Webinar's evaluation base is much smaller: 208 companies reviewed it compared to 2,307 for Zoom.
Who reviews each, by team
| GoTo Webinar | Zoom | |
|---|---|---|
| Sales | 105% | 1285% |
| Marketing | 2612% | 2048% |
| Engineering & IT | 3315% | 71828% |
| Operations & Finance | 3818% | 28111% |
| Consulting & Analysis | 2311% | 29011% |
| Leadership | 4420% | 31212% |
| Other | 4119% | 60424% |
Both products drew interest across all functions, but the reviewer mix differs by scale. GoTo Webinar's 44 Leadership reviewers and 33 Engineering & IT reviewers represent its core evaluation pool, while Zoom drew 718 Engineering & IT reviewers and 604 Other-function reviewers as its largest groups.
What else they compared
Companies that reviewed GoTo Webinar also reviewed
Companies that reviewed Zoom also reviewed
Try Backchannels free
Reach the 195 companies that reviewed GoTo Webinar but not Zoom
Open the list in the app, filtered to exactly those companies, and unlock the contacts you want.
Build this list freeOr the 2,294 that reviewed Zoom but not GoTo Webinar →
No credit card. Preview before you spend a credit.
Frequently asked questions
- Do companies typically evaluate GoTo Webinar and Zoom together?
- 13 companies reviewed both products. That means 6% of GoTo Webinar's review base also looked at Zoom, while only 1% of Zoom's review base evaluated GoTo Webinar as well.
- How many companies reviewed only GoTo Webinar?
- 195 companies reviewed GoTo Webinar without also reviewing Zoom.
- Which teams drive reviews of each platform?
- For GoTo Webinar, Leadership (44 reviewers) and Operations & Finance (38 reviewers) led evaluations. For Zoom, Engineering & IT (718 reviewers) and Other functions (604 reviewers) accounted for the largest reviewer groups.
