How many companies reviewed only one product?

1,028 companies evaluated Google Analytics alone, while 242 companies reviewed only Meltwater.

Which teams drive most reviews for each product?

For Google Analytics, 264 Engineering & IT reviewers are most common, followed by 164 Leadership and 153 Marketing. For Meltwater, 78 Leadership reviewers are most active, with 67 Marketing as the second-largest group.

What percentage of each product's companies also looked at the other?

1% of Google Analytics companies reviewed Meltwater, while 4% of Meltwater companies reviewed Google Analytics.

Google Analytics vs Meltwater: who evaluates each

Updated October 20, 2026

In our data, 11 companies have people who reviewed both Google Analytics and Meltwater: 1% of the 1,039 companies whose people reviewed Google Analytics, and 4% of the 253 that reviewed Meltwater.

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

Meltwater

Companies: 253
Contacts: 262
Countries: 20

See which companies use Meltwater →

How many companies evaluated both

Google Analytics only: 1,028; companies
Both: 11; companies
Meltwater only: 242; companies

11 companies evaluated both Google Analytics and Meltwater, suggesting limited overlap in how buyers approach these two products. Google Analytics draws reviewers from 1,039 companies across 1% of its base, while Meltwater's evaluation pool spans 253 companies with 4% also examining Google Analytics.

Who reviews each, by team

Google Analytics and Meltwater, in contacts
	Google Analytics	Meltwater
Sales	434%	249%
Marketing	15314%	6726%
Engineering & IT	26424%	218%
Operations & Finance	727%	62%
Consulting & Analysis	12511%	2911%
Leadership	16415%	7830%
Other	26624%	3714%

Google Analytics reviewers span broadly across functions: 264 people in Engineering & IT, 153 in Marketing, and 164 in Leadership roles lead engagement. Meltwater's reviewers concentrate more heavily in 78 Leadership positions and 67 Marketing teams, with smaller groups from 29 Consulting & Analysis.

What else they compared

Companies that reviewed Google Analytics also reviewed

Companies that reviewed Meltwater also reviewed

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Frequently asked questions

How many companies reviewed only one product?: 1,028 companies evaluated Google Analytics alone, while 242 companies reviewed only Meltwater.
Which teams drive most reviews for each product?: For Google Analytics, 264 Engineering & IT reviewers are most common, followed by 164 Leadership and 153 Marketing. For Meltwater, 78 Leadership reviewers are most active, with 67 Marketing as the second-largest group.
What percentage of each product's companies also looked at the other?: 1% of Google Analytics companies reviewed Meltwater, while 4% of Meltwater companies reviewed Google Analytics.

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