Do companies evaluate G2.com and Google Analytics together?

18 companies reviewed both products. Of the 699 companies that reviewed G2.com, only 3% also evaluated Google Analytics, suggesting these tools typically serve distinct buyer needs.

How many companies reviewed only one of these products?

681 companies reviewed G2.com but not Google Analytics, while 1,021 companies reviewed Google Analytics but not G2.com. The larger exclusive audience for Google Analytics indicates it reaches evaluators who do not consider G2.com.

Which teams are most active in reviewing each product?

Engineering & IT dominates G2.com reviews with 295 reviewers. For Google Analytics, reviews are more distributed across multiple teams, with Leadership (164), Engineering & IT (264), and Marketing (153) all contributing significantly.

G2.com vs Google Analytics: who evaluates each

Updated October 20, 2026

In our data, 18 companies have people who reviewed both G2.com and Google Analytics: 3% of the 699 companies whose people reviewed G2.com, and 2% of the 1,039 that reviewed Google Analytics.

G2.com

Companies: 699
Contacts: 796
Countries: 78

See which companies use G2.com →

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

How many companies evaluated both

G2.com only: 681; companies
Both: 18; companies
Google Analytics only: 1,021; companies

Only 18 companies evaluated both G2.com and Google Analytics, despite their presence in the same category. This limited overlap suggests that buyers typically assess them for different purposes or at different stages of their evaluation process.

Who reviews each, by team

G2.com and Google Analytics, in contacts
	G2.com	Google Analytics
Sales	446%	434%
Marketing	516%	15314%
Engineering & IT	29537%	26424%
Operations & Finance	9712%	727%
Consulting & Analysis	10613%	12511%
Leadership	8210%	16415%
Other	12115%	26624%

G2.com drew more reviewers from Engineering & IT (295 vs 264), while Google Analytics attracted significantly more input from Leadership (164 vs 82) and Marketing (153 vs 51).

What else they compared

Companies that reviewed G2.com also reviewed

Companies that reviewed Google Analytics also reviewed

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Frequently asked questions

Do companies evaluate G2.com and Google Analytics together?: 18 companies reviewed both products. Of the 699 companies that reviewed G2.com, only 3% also evaluated Google Analytics, suggesting these tools typically serve distinct buyer needs.
How many companies reviewed only one of these products?: 681 companies reviewed G2.com but not Google Analytics, while 1,021 companies reviewed Google Analytics but not G2.com. The larger exclusive audience for Google Analytics indicates it reaches evaluators who do not consider G2.com.
Which teams are most active in reviewing each product?: Engineering & IT dominates G2.com reviews with 295 reviewers. For Google Analytics, reviews are more distributed across multiple teams, with Leadership (164), Engineering & IT (264), and Marketing (153) all contributing significantly.

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