Do companies evaluate both tools together?

2% of Google Analytics reviewers also looked at Tableau, while 7% of Tableau reviewers also evaluated Google Analytics. The low overlap suggests these are typically considered in separate evaluation cycles rather than head-to-head.

Which teams review Google Analytics but not Tableau?

1,014 companies reviewed Google Analytics alone, with especially strong representation from Marketing (153), Leadership (164), and Other roles (266).

How many companies reviewed only Tableau?

324 companies evaluated Tableau without reviewing Google Analytics, indicating a distinct buyer segment focused on advanced data visualization and analytics platforms.

Google Analytics vs Tableau: who evaluates each

Updated October 20, 2026

In our data, 25 companies have people who reviewed both Google Analytics and Tableau: 2% of the 1,039 companies whose people reviewed Google Analytics, and 7% of the 349 that reviewed Tableau.

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

Tableau

Companies: 349
Contacts: 386
Countries: 27

See which companies use Tableau →

How many companies evaluated both

Google Analytics only: 1,014; companies
Both: 25; companies
Tableau only: 324; companies

Only 25 companies evaluated both Google Analytics and Tableau, despite their overlap in business intelligence capabilities. This suggests that most buyers pursuing these tools are solving different problems or operating within distinct use cases rather than directly comparing them.

Who reviews each, by team

Google Analytics and Tableau, in contacts
	Google Analytics	Tableau
Sales	434%	164%
Marketing	15314%	123%
Engineering & IT	26424%	12131%
Operations & Finance	727%	339%
Consulting & Analysis	12511%	12532%
Leadership	16415%	4411%
Other	26624%	359%

Google Analytics draws reviewers across all functions, with particularly strong engagement from Engineering & IT (264), Leadership (164), and Marketing (153). Tableau's review base skews toward Engineering & IT (121) and Consulting & Analysis (125), with lighter participation from Sales and Marketing.

What else they compared

Companies that reviewed Google Analytics also reviewed

Companies that reviewed Tableau also reviewed

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Frequently asked questions

Do companies evaluate both tools together?: 2% of Google Analytics reviewers also looked at Tableau, while 7% of Tableau reviewers also evaluated Google Analytics. The low overlap suggests these are typically considered in separate evaluation cycles rather than head-to-head.
Which teams review Google Analytics but not Tableau?: 1,014 companies reviewed Google Analytics alone, with especially strong representation from Marketing (153), Leadership (164), and Other roles (266).
How many companies reviewed only Tableau?: 324 companies evaluated Tableau without reviewing Google Analytics, indicating a distinct buyer segment focused on advanced data visualization and analytics platforms.

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