Do companies typically evaluate both products together?

No. Only 26 companies reviewed both tools—just 3% of Google Analytics reviewers and 5% of Microsoft Outlook reviewers. The vast majority of companies evaluated one or the other.

Which product drew reviewers from more companies?

1,039 companies had people review Google Analytics, compared to 528 companies for Microsoft Outlook. Google Analytics also had 1,013 companies evaluate it without looking at Microsoft Outlook.

How do the teams reviewing each product differ?

Engineering & IT led reviews for both, but Google Analytics drew significantly more reviewers from that team (264 versus 179). Marketing showed a much larger presence in Google Analytics reviews (153 reviewers) than in Microsoft Outlook reviews (25 reviewers).

Google Analytics vs Microsoft Outlook: who evaluates each

Updated October 20, 2026

In our data, 26 companies have people who reviewed both Google Analytics and Microsoft Outlook: 3% of the 1,039 companies whose people reviewed Google Analytics, and 5% of the 528 that reviewed Microsoft Outlook.

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

Microsoft Outlook

Companies: 528
Contacts: 567
Countries: 49

See which companies use Microsoft Outlook →

How many companies evaluated both

Google Analytics only: 1,013; companies
Both: 26; companies
Microsoft Outlook only: 502; companies

Only 26 companies evaluated both Google Analytics and Microsoft Outlook, suggesting that most buyers treat them as distinct solutions for different needs. Google Analytics drew 1,039 companies overall, while Microsoft Outlook drew 528, with minimal overlap in their reviewer bases.

Who reviews each, by team

Google Analytics and Microsoft Outlook, in contacts
	Google Analytics	Microsoft Outlook
Sales	434%	438%
Marketing	15314%	254%
Engineering & IT	26424%	17932%
Operations & Finance	727%	8816%
Consulting & Analysis	12511%	8715%
Leadership	16415%	6311%
Other	26624%	8214%

Google Analytics attracted stronger interest from Engineering & IT (264 reviewers) and Leadership (164 reviewers), whereas Microsoft Outlook saw more balanced participation across Engineering & IT (179 reviewers) and Operations & Finance (88 reviewers).

What else they compared

Companies that reviewed Google Analytics also reviewed

Companies that reviewed Microsoft Outlook also reviewed

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Frequently asked questions

Do companies typically evaluate both products together?: No. Only 26 companies reviewed both tools—just 3% of Google Analytics reviewers and 5% of Microsoft Outlook reviewers. The vast majority of companies evaluated one or the other.
Which product drew reviewers from more companies?: 1,039 companies had people review Google Analytics, compared to 528 companies for Microsoft Outlook. Google Analytics also had 1,013 companies evaluate it without looking at Microsoft Outlook.
How do the teams reviewing each product differ?: Engineering & IT led reviews for both, but Google Analytics drew significantly more reviewers from that team (264 versus 179). Marketing showed a much larger presence in Google Analytics reviews (153 reviewers) than in Microsoft Outlook reviews (25 reviewers).

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