How many companies reviewed only Google Analytics?

1,024 companies reviewed Google Analytics without evaluating Power BI.

Which teams reviewed Microsoft Power BI most?

Engineering & IT had 95 reviewers, and Consulting & Analysis had 112 reviewers — together accounting for most of Power BI's evaluation activity.

Did more companies evaluate Google Analytics alone or Power BI alone?

1,024 companies reviewed Google Analytics without looking at Power BI, compared to 253 companies that reviewed only Power BI.

Google Analytics vs Microsoft Power BI: who evaluates each

Updated October 20, 2026

In our data, 15 companies have people who reviewed both Google Analytics and Microsoft Power BI: 1% of the 1,039 companies whose people reviewed Google Analytics, and 6% of the 268 that reviewed Microsoft Power BI.

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

Microsoft Power BI

Companies: 268
Contacts: 304
Countries: 40

See which companies use Microsoft Power BI →

How many companies evaluated both

Google Analytics only: 1,024; companies
Both: 15; companies
Microsoft Power BI only: 253; companies

Only 15 companies evaluated both Google Analytics and Microsoft Power BI, suggesting that most buyers focus on one product rather than directly comparing them. 1% of Google Analytics reviewers also looked at Power BI, while 6% of Power BI reviewers evaluated Google Analytics.

Who reviews each, by team

Google Analytics and Microsoft Power BI, in contacts
	Google Analytics	Microsoft Power BI
Sales	434%	83%
Marketing	15314%	83%
Engineering & IT	26424%	9531%
Operations & Finance	727%	3110%
Consulting & Analysis	12511%	11237%
Leadership	16415%	279%
Other	26624%	238%

Google Analytics attracted reviewers across all teams, with particular strength in Engineering & IT and Leadership. Power BI's evaluation concentrated in Engineering & IT and Consulting & Analysis, with notably fewer reviewers in Sales and Leadership roles.

What else they compared

Companies that reviewed Google Analytics also reviewed

Companies that reviewed Microsoft Power BI also reviewed

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Frequently asked questions

How many companies reviewed only Google Analytics?: 1,024 companies reviewed Google Analytics without evaluating Power BI.
Which teams reviewed Microsoft Power BI most?: Engineering & IT had 95 reviewers, and Consulting & Analysis had 112 reviewers — together accounting for most of Power BI's evaluation activity.
Did more companies evaluate Google Analytics alone or Power BI alone?: 1,024 companies reviewed Google Analytics without looking at Power BI, compared to 253 companies that reviewed only Power BI.

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