Do companies typically evaluate both products together?

Most do not. Only 12% of Adobe Analytics reviewers also looked at Google Analytics, and just 2% of Google Analytics reviewers evaluated Adobe's platform.

Which product attracts more Operations & Finance review?

72 people in Operations & Finance reviewed Google Analytics, compared to 20 people in Operations & Finance for Adobe Analytics.

How many companies reviewed only one of these tools?

187 companies reviewed only Adobe Analytics, while 1,014 companies reviewed only Google Analytics.

Adobe Analytics vs Google Analytics: who evaluates each

Updated October 20, 2026

In our data, 25 companies have people who reviewed both Adobe Analytics and Google Analytics: 12% of the 212 companies whose people reviewed Adobe Analytics, and 2% of the 1,039 that reviewed Google Analytics.

Adobe Analytics

Companies: 212
Contacts: 229
Countries: 25

See which companies use Adobe Analytics →

Google Analytics

Companies: 1,039
Contacts: 1,087
Countries: 73

See which companies use Google Analytics →

How many companies evaluated both

Adobe Analytics only: 187; companies
Both: 25; companies
Google Analytics only: 1,014; companies

25 companies evaluated both Adobe Analytics and Google Analytics, suggesting limited direct comparison between these two platforms among business intelligence buyers. Adobe Analytics attracts a smaller overall buyer base, with 187 companies reviewing it exclusively, while Google Analytics reached 1,014 companies that did not evaluate Adobe's offering.

Who reviews each, by team

Adobe Analytics and Google Analytics, in contacts
	Adobe Analytics	Google Analytics
Sales	94%	434%
Marketing	2210%	15314%
Engineering & IT	4721%	26424%
Operations & Finance	209%	727%
Consulting & Analysis	7031%	12511%
Leadership	3114%	16415%
Other	3013%	26624%

Adobe Analytics drew deeper engagement from Consulting & Analysis teams, with 70 analysts reviewing it. Google Analytics saw broader distribution across teams: 264 reviewers in Engineering & IT, 153 in Marketing, and 164 in Leadership roles all participated significantly.

What else they compared

Companies that reviewed Adobe Analytics also reviewed

Companies that reviewed Google Analytics also reviewed

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Frequently asked questions

Do companies typically evaluate both products together?: Most do not. Only 12% of Adobe Analytics reviewers also looked at Google Analytics, and just 2% of Google Analytics reviewers evaluated Adobe's platform.
Which product attracts more Operations & Finance review?: 72 people in Operations & Finance reviewed Google Analytics, compared to 20 people in Operations & Finance for Adobe Analytics.
How many companies reviewed only one of these tools?: 187 companies reviewed only Adobe Analytics, while 1,014 companies reviewed only Google Analytics.

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