How many companies reviewed only one of these products?

392 companies evaluated Google Ads alone, while 2,111 reviewed only SurveyMonkey. The disparity underscores the products' different market positions and buyer priorities.

Which teams are most active in evaluating each product?

For Google Ads, Leadership (77) and Engineering & IT (83) lead reviews. SurveyMonkey sees heavier involvement from Engineering & IT (408), Other roles (604), and Leadership (319), indicating broader organizational scrutiny.

What share of each product's reviewers also looked at the other?

6% of Google Ads reviewers also evaluated SurveyMonkey, compared to 1% of SurveyMonkey reviewers who looked at Google Ads. This asymmetry suggests limited direct competitive consideration between the two.

Google Ads vs SurveyMonkey: who evaluates each

Updated October 20, 2026

In our data, 24 companies have people who reviewed both Google Ads and SurveyMonkey: 6% of the 416 companies whose people reviewed Google Ads, and 1% of the 2,135 that reviewed SurveyMonkey.

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

SurveyMonkey

Companies: 2,135
Contacts: 2,311
Countries: 64

See which companies use SurveyMonkey →

How many companies evaluated both

Google Ads only: 392; companies
Both: 24; companies
SurveyMonkey only: 2,111; companies

Only 24 companies evaluated both Google Ads and SurveyMonkey, reflecting limited overlap between their buyer bases. Google Ads attracts a narrower set of reviewers, while SurveyMonkey draws evaluation from a much larger pool across diverse organizational roles.

Who reviews each, by team

Google Ads and SurveyMonkey, in contacts
	Google Ads	SurveyMonkey
Sales	266%	1235%
Marketing	7918%	2109%
Engineering & IT	8319%	40818%
Operations & Finance	215%	38617%
Consulting & Analysis	4611%	26111%
Leadership	7718%	31914%
Other	9622%	60426%

Google Ads reviewers concentrate in Engineering & IT (83 contacts) and Leadership (77), whereas SurveyMonkey's evaluation spans broader functions, with particularly strong engagement from Engineering & IT (408), Other departments (604), and Operations & Finance (386).

What else they compared

Companies that reviewed Google Ads also reviewed

Companies that reviewed SurveyMonkey also reviewed

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Frequently asked questions

How many companies reviewed only one of these products?: 392 companies evaluated Google Ads alone, while 2,111 reviewed only SurveyMonkey. The disparity underscores the products' different market positions and buyer priorities.
Which teams are most active in evaluating each product?: For Google Ads, Leadership (77) and Engineering & IT (83) lead reviews. SurveyMonkey sees heavier involvement from Engineering & IT (408), Other roles (604), and Leadership (319), indicating broader organizational scrutiny.
What share of each product's reviewers also looked at the other?: 6% of Google Ads reviewers also evaluated SurveyMonkey, compared to 1% of SurveyMonkey reviewers who looked at Google Ads. This asymmetry suggests limited direct competitive consideration between the two.

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