How many companies reviewed only one product?

400 companies reviewed Google Ads without evaluating Semrush, while 495 reviewed Semrush without looking at Google Ads.

Which teams review Google Ads most?

Other departments lead with 96 reviewers, followed by Leadership (77), Engineering & IT (83), and Marketing (79).

Which teams review Semrush most?

Leadership tops Semrush reviews with 115 reviewers, followed by Other (110), Engineering & IT (105), and Marketing (111).

Google Ads vs Semrush: who evaluates each

Updated October 20, 2026

In our data, 16 companies have people who reviewed both Google Ads and Semrush: 4% of the 416 companies whose people reviewed Google Ads, and 3% of the 511 that reviewed Semrush.

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

Semrush

Companies: 511
Contacts: 531
Countries: 49

See which companies use Semrush →

How many companies evaluated both

Google Ads only: 400; companies
Both: 16; companies
Semrush only: 495; companies

Only 16 companies evaluated both Google Ads and Semrush, suggesting that most buyers assess them separately rather than as direct alternatives. With 4% of Google Ads reviewers also looking at Semrush, and 3% of Semrush reviewers also reviewing Google Ads, the two products draw largely distinct evaluation audiences.

Who reviews each, by team

Google Ads and Semrush, in contacts
	Google Ads	Semrush
Sales	266%	122%
Marketing	7918%	11121%
Engineering & IT	8319%	10520%
Operations & Finance	215%	102%
Consulting & Analysis	4611%	6813%
Leadership	7718%	11522%
Other	9622%	11021%

Marketing teams dominate reviews of both products, but with different weightings. Semrush attracts more Leadership (115 reviewers vs 77) and Marketing reviewers (111 vs 79), while Google Ads sees stronger engagement from Engineering & IT (83 vs 105).

What else they compared

Companies that reviewed Google Ads also reviewed

Companies that reviewed Semrush also reviewed

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Frequently asked questions

How many companies reviewed only one product?: 400 companies reviewed Google Ads without evaluating Semrush, while 495 reviewed Semrush without looking at Google Ads.
Which teams review Google Ads most?: Other departments lead with 96 reviewers, followed by Leadership (77), Engineering & IT (83), and Marketing (79).
Which teams review Semrush most?: Leadership tops Semrush reviews with 115 reviewers, followed by Other (110), Engineering & IT (105), and Marketing (111).

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