How many companies evaluated only one of these products?

661 companies reviewed Constant Contact but not Google Ads, while 401 companies reviewed Google Ads but not Constant Contact.

Which product had more total company reviewers?

676 companies evaluated Constant Contact compared to 416 for Google Ads.

Do Leadership teams evaluate these tools differently?

Constant Contact attracted 133 Leadership reviewers, while Google Ads drew 77 from that same function, showing different levels of leadership engagement with each platform.

Constant Contact vs Google Ads: who evaluates each

Updated October 20, 2026

In our data, 15 companies have people who reviewed both Constant Contact and Google Ads: 2% of the 676 companies whose people reviewed Constant Contact, and 4% of the 416 that reviewed Google Ads.

Constant Contact

Companies: 676
Contacts: 695
Countries: 28

See which companies use Constant Contact →

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

How many companies evaluated both

Constant Contact only: 661; companies
Both: 15; companies
Google Ads only: 401; companies

Only 15 companies evaluated both Constant Contact and Google Ads, suggesting these tools serve distinct buyer needs rather than direct competition. With 2% of Constant Contact reviewers also examining Google Ads, the products attract largely separate evaluation cycles.

Who reviews each, by team

Constant Contact and Google Ads, in contacts
	Constant Contact	Google Ads
Sales	406%	266%
Marketing	11016%	7918%
Engineering & IT	10816%	8319%
Operations & Finance	6910%	215%
Consulting & Analysis	629%	4611%
Leadership	13319%	7718%
Other	17325%	9622%

Constant Contact drew reviewers primarily from Leadership (133 reviewers) and Other functions (173), while Marketing (110) and Engineering & IT (108) also participated. Google Ads reviews came mainly from Engineering & IT (83 reviewers) and Marketing (79), with notably fewer from Operations & Finance (21).

What else they compared

Companies that reviewed Constant Contact also reviewed

Companies that reviewed Google Ads also reviewed

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Frequently asked questions

How many companies evaluated only one of these products?: 661 companies reviewed Constant Contact but not Google Ads, while 401 companies reviewed Google Ads but not Constant Contact.
Which product had more total company reviewers?: 676 companies evaluated Constant Contact compared to 416 for Google Ads.
Do Leadership teams evaluate these tools differently?: Constant Contact attracted 133 Leadership reviewers, while Google Ads drew 77 from that same function, showing different levels of leadership engagement with each platform.

Keep reading

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