How many companies evaluated only Google Ads?

404 companies reviewed Google Ads but did not evaluate Salesforce Marketing Cloud Account Engagement.

Which teams are most involved in evaluating these products?

For Google Ads, Marketing (79) and Leadership (77) led reviews. For Salesforce Marketing Cloud Account Engagement, Leadership (85) and Marketing (80) were the primary reviewers.

Google Ads vs Salesforce Marketing Cloud Account Engagement: who evaluates each

Updated October 20, 2026

In our data, 12 companies have people who reviewed both Google Ads and Salesforce Marketing Cloud Account Engagement: 3% of the 416 companies whose people reviewed Google Ads, and 3% of the 354 that reviewed Salesforce Marketing Cloud Account Engagement.

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

Salesforce Marketing Cloud Account Engagement

Companies: 354
Contacts: 368
Countries: 29

See which companies use Salesforce Marketing Cloud Account Engagement →

How many companies evaluated both

Google Ads only: 404; companies
Both: 12; companies
Salesforce Marketing Cloud Account Engagement only: 342; companies

12 companies evaluated both Google Ads and Salesforce Marketing Cloud Account Engagement, suggesting minimal overlap in buyer consideration sets. With 3% of Google Ads reviewers also assessing Salesforce's offering and 3% of Salesforce reviewers also evaluating Google Ads, the two products attract largely distinct evaluation audiences.

Who reviews each, by team

Google Ads and Salesforce Marketing Cloud Account Engagement, in contacts
	Google Ads	Salesforce Marketing Cloud Account Engagement
Sales	266%	247%
Marketing	7918%	8022%
Engineering & IT	8319%	7520%
Operations & Finance	215%	134%
Consulting & Analysis	4611%	4211%
Leadership	7718%	8523%
Other	9622%	4913%

Both products draw strong interest from Marketing and Leadership teams. Google Ads sees notably higher engagement from Engineering & IT (83 reviewers) and Other departments (96), while Salesforce Marketing Cloud Account Engagement draws slightly more Leadership review (85 vs 77).

What else they compared

Companies that reviewed Google Ads also reviewed

Companies that reviewed Salesforce Marketing Cloud Account Engagement also reviewed

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Frequently asked questions

How many companies evaluated only Google Ads?: 404 companies reviewed Google Ads but did not evaluate Salesforce Marketing Cloud Account Engagement.
How many companies evaluated only Salesforce Marketing Cloud Account Engagement?: 342 companies reviewed Salesforce Marketing Cloud Account Engagement but did not assess Google Ads.
Which teams are most involved in evaluating these products?: For Google Ads, Marketing (79) and Leadership (77) led reviews. For Salesforce Marketing Cloud Account Engagement, Leadership (85) and Marketing (80) were the primary reviewers.

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