How many companies reviewed only one of these platforms?

543 companies reviewed Marketo but not Salesforce Marketing Cloud Account Engagement, while 330 companies reviewed Salesforce's platform but not Marketo.

Which platform had more total reviewers across all companies?

567 companies had people review Adobe Marketo Engage, compared to 354 companies for Salesforce Marketing Cloud Account Engagement.

Did Consulting and Analysis teams evaluate these products differently?

Consulting and Analysis teams reviewed Marketo more frequently, with 65 reviewers versus 42 reviewers for Salesforce's platform.

Adobe Marketo Engage vs Salesforce Marketing Cloud Account Engagement: who evaluates each

Updated October 20, 2026

In our data, 24 companies have people who reviewed both Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement: 4% of the 567 companies whose people reviewed Adobe Marketo Engage, and 7% of the 354 that reviewed Salesforce Marketing Cloud Account Engagement.

Adobe Marketo Engage

Companies: 567
Contacts: 638
Countries: 35

See which companies use Adobe Marketo Engage →

Salesforce Marketing Cloud Account Engagement

Companies: 354
Contacts: 368
Countries: 29

See which companies use Salesforce Marketing Cloud Account Engagement →

How many companies evaluated both

Adobe Marketo Engage only: 543; companies
Both: 24; companies
Salesforce Marketing Cloud Account Engagement only: 330; companies

24 companies evaluated both Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement, representing 4% of Marketo's reviewer base and 7% of Salesforce's. The limited overlap suggests that most companies assessing marketing automation platforms focus their evaluation on one or the other rather than conducting direct side-by-side reviews.

Who reviews each, by team

Adobe Marketo Engage and Salesforce Marketing Cloud Account Engagement, in contacts
	Adobe Marketo Engage	Salesforce Marketing Cloud Account Engagement
Sales	213%	247%
Marketing	18329%	8022%
Engineering & IT	9515%	7520%
Operations & Finance	234%	134%
Consulting & Analysis	6510%	4211%
Leadership	18930%	8523%
Other	6210%	4913%

Marketo's reviewers are concentrated in Leadership (189 contacts) and Marketing (183 contacts), while Salesforce's evaluation pool skews similarly toward Leadership (85 contacts) but with a smaller Marketing contingent (80 contacts). Engineering and IT teams reviewed both platforms at comparable rates, with 95 reviewers for Marketo and 75 for Salesforce.

What else they compared

Companies that reviewed Adobe Marketo Engage also reviewed

Companies that reviewed Salesforce Marketing Cloud Account Engagement also reviewed

Try Backchannels free

Reach the 543 companies that reviewed Adobe Marketo Engage but not Salesforce Marketing Cloud Account Engagement

Open the list in the app, filtered to exactly those companies, and unlock the contacts you want.

Build this list free

Or the 330 that reviewed Salesforce Marketing Cloud Account Engagement but not Adobe Marketo Engage →

No credit card. Preview before you spend a credit.

Frequently asked questions

How many companies reviewed only one of these platforms?: 543 companies reviewed Marketo but not Salesforce Marketing Cloud Account Engagement, while 330 companies reviewed Salesforce's platform but not Marketo.
Which platform had more total reviewers across all companies?: 567 companies had people review Adobe Marketo Engage, compared to 354 companies for Salesforce Marketing Cloud Account Engagement.
Did Consulting and Analysis teams evaluate these products differently?: Consulting and Analysis teams reviewed Marketo more frequently, with 65 reviewers versus 42 reviewers for Salesforce's platform.

Keep reading

All comparisons