How many companies evaluated only one of these two products?

551 companies reviewed Adobe Marketo Engage without evaluating Salesforce Marketing Cloud Engagement, while 258 companies reviewed Salesforce Marketing Cloud Engagement alone.

Which teams drive evaluation of Adobe Marketo Engage most?

Leadership and Marketing teams dominate Adobe Marketo Engage reviews. Leadership had 189 reviewers and Marketing had 183 reviewers, together accounting for the majority of evaluation activity.

Do engineering teams evaluate these products differently?

Engineering & IT reviewers showed different levels of engagement between the two platforms. Salesforce Marketing Cloud Engagement attracted 63 Engineering & IT reviewers compared to 95 for Adobe Marketo Engage.

Adobe Marketo Engage vs Salesforce Marketing Cloud Engagement: who evaluates each

Updated October 20, 2026

In our data, 16 companies have people who reviewed both Adobe Marketo Engage and Salesforce Marketing Cloud Engagement: 3% of the 567 companies whose people reviewed Adobe Marketo Engage, and 6% of the 274 that reviewed Salesforce Marketing Cloud Engagement.

Adobe Marketo Engage

Companies: 567
Contacts: 638
Countries: 35

See which companies use Adobe Marketo Engage →

Salesforce Marketing Cloud Engagement

Companies: 274
Contacts: 291
Countries: 15

See which companies use Salesforce Marketing Cloud Engagement →

How many companies evaluated both

Adobe Marketo Engage only: 551; companies
Both: 16; companies
Salesforce Marketing Cloud Engagement only: 258; companies

Only 16 companies evaluated both Adobe Marketo Engage and Salesforce Marketing Cloud Engagement, suggesting that most buyers assess them separately rather than as direct alternatives. This limited overlap indicates distinct buyer personas or use cases driving evaluation of each platform.

Who reviews each, by team

Adobe Marketo Engage and Salesforce Marketing Cloud Engagement, in contacts
	Adobe Marketo Engage	Salesforce Marketing Cloud Engagement
Sales	213%	238%
Marketing	18329%	5720%
Engineering & IT	9515%	6322%
Operations & Finance	234%	186%
Consulting & Analysis	6510%	3713%
Leadership	18930%	4716%
Other	6210%	4616%

Adobe Marketo Engage attracted reviewers across all functions, with particularly strong interest from Leadership (189 reviewers) and Marketing (183 reviewers). Salesforce Marketing Cloud Engagement saw more balanced participation, though Engineering & IT (63 reviewers) represented a notably larger share of its evaluation group than in Marketo's.

What else they compared

Companies that reviewed Adobe Marketo Engage also reviewed

Companies that reviewed Salesforce Marketing Cloud Engagement also reviewed

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Frequently asked questions

How many companies evaluated only one of these two products?: 551 companies reviewed Adobe Marketo Engage without evaluating Salesforce Marketing Cloud Engagement, while 258 companies reviewed Salesforce Marketing Cloud Engagement alone.
Which teams drive evaluation of Adobe Marketo Engage most?: Leadership and Marketing teams dominate Adobe Marketo Engage reviews. Leadership had 189 reviewers and Marketing had 183 reviewers, together accounting for the majority of evaluation activity.
Do engineering teams evaluate these products differently?: Engineering & IT reviewers showed different levels of engagement between the two platforms. Salesforce Marketing Cloud Engagement attracted 63 Engineering & IT reviewers compared to 95 for Adobe Marketo Engage.

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