How many companies reviewed only Marketo?

555 companies evaluated Adobe Marketo Engage without reviewing Google Ads.

How many companies reviewed only Google Ads?

404 companies evaluated Google Ads without reviewing Marketo.

Which teams most commonly reviewed each product?

For Marketo, Leadership (189) and Marketing (183) were the largest reviewing groups. For Google Ads, the Other category (96) led, followed by Sales (26).

Adobe Marketo Engage vs Google Ads: who evaluates each

Updated October 20, 2026

In our data, 12 companies have people who reviewed both Adobe Marketo Engage and Google Ads: 2% of the 567 companies whose people reviewed Adobe Marketo Engage, and 3% of the 416 that reviewed Google Ads.

Adobe Marketo Engage

Companies: 567
Contacts: 638
Countries: 35

See which companies use Adobe Marketo Engage →

Google Ads

Companies: 416
Contacts: 428
Countries: 38

See which companies use Google Ads →

How many companies evaluated both

Adobe Marketo Engage only: 555; companies
Both: 12; companies
Google Ads only: 404; companies

Only 12 companies evaluated both Adobe Marketo Engage and Google Ads, suggesting minimal direct comparison between the two platforms. With 567 companies reviewing Marketo and 416 reviewing Google Ads, the vast majority of evaluators chose one or the other rather than assess them side by side.

Who reviews each, by team

Adobe Marketo Engage and Google Ads, in contacts
	Adobe Marketo Engage	Google Ads
Sales	213%	266%
Marketing	18329%	7918%
Engineering & IT	9515%	8319%
Operations & Finance	234%	215%
Consulting & Analysis	6510%	4611%
Leadership	18930%	7718%
Other	6210%	9622%

Marketo attracted stronger engagement from Leadership (189 reviewers) and Marketing (183), while Google Ads drew more attention from the Other category (96 reviewers). Engineering & IT reviewed both at similar rates, with 95 for Marketo and 83 for Google Ads.

What else they compared

Companies that reviewed Adobe Marketo Engage also reviewed

Companies that reviewed Google Ads also reviewed

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Frequently asked questions

How many companies reviewed only Marketo?: 555 companies evaluated Adobe Marketo Engage without reviewing Google Ads.
How many companies reviewed only Google Ads?: 404 companies evaluated Google Ads without reviewing Marketo.
Which teams most commonly reviewed each product?: For Marketo, Leadership (189) and Marketing (183) were the largest reviewing groups. For Google Ads, the Other category (96) led, followed by Sales (26).

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