Adobe Analytics vs Tableau: who evaluates each
Updated
In our data, 14 companies have people who reviewed both Adobe Analytics and Tableau: 7% of the 212 companies whose people reviewed Adobe Analytics, and 4% of the 349 that reviewed Tableau.
Adobe Analytics
- Companies
- 212
- Contacts
- 229
- Countries
- 25
See which companies use Adobe Analytics →
Tableau
- Companies
- 349
- Contacts
- 386
- Countries
- 27
See which companies use Tableau →
How many companies evaluated both
- Adobe Analytics only
- 198
- companies
- Both
- 14
- companies
- Tableau only
- 335
- companies
14 companies evaluated both Adobe Analytics and Tableau, suggesting limited overlap in buyer evaluation cycles for these business intelligence platforms. Adobe Analytics was reviewed by 212 companies overall, while Tableau reached 349 companies, with 198 companies assessing Adobe Analytics exclusively and 335 companies evaluating Tableau alone.
Who reviews each, by team
| Adobe Analytics | Tableau | |
|---|---|---|
| Sales | 94% | 164% |
| Marketing | 2210% | 123% |
| Engineering & IT | 4721% | 12131% |
| Operations & Finance | 209% | 339% |
| Consulting & Analysis | 7031% | 12532% |
| Leadership | 3114% | 4411% |
| Other | 3013% | 359% |
Adobe Analytics reviewers concentrated in Consulting & Analysis (70 reviewers) and Engineering & IT (47), while Tableau's evaluators were also strongest in those same areas—Engineering & IT (121) and Consulting & Analysis (125)—but with notably higher counts in both.
What else they compared
Companies that reviewed Adobe Analytics also reviewed
Companies that reviewed Tableau also reviewed
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Frequently asked questions
- Do companies typically evaluate both Adobe Analytics and Tableau together?
- Only 7% of Adobe Analytics reviewers also looked at Tableau, and 4% of Tableau reviewers also examined Adobe Analytics. This suggests the two are rarely part of the same evaluation.
- Which teams drive Adobe Analytics reviews?
- Consulting & Analysis leads with 70 reviewers, followed by Engineering & IT (47), Leadership (31), Marketing (22), Operations & Finance (20), and Other (30), with Sales (9) comprising the smallest group.
- How many companies reviewed Adobe Analytics but skipped Tableau?
- 198 companies evaluated Adobe Analytics without reviewing Tableau, compared to 335 companies that reviewed Tableau but not Adobe Analytics.