How many companies reviewed only one of these products?

432 companies reviewed ActiveCampaign for Marketing without also reviewing Intuit Mailchimp, while 2,337 reviewed Intuit Mailchimp without evaluating ActiveCampaign.

Which product attracted more total company reviewers?

2,360 companies reviewed Intuit Mailchimp compared to 455 for ActiveCampaign for Marketing.

Do Engineering & IT teams evaluate these products differently?

Intuit Mailchimp had 442 Engineering & IT reviewers, while ActiveCampaign for Marketing had 47, showing substantially higher technical evaluation of the Mailchimp product.

ActiveCampaign for Marketing vs Intuit Mailchimp: who evaluates each

Updated October 20, 2026

In our data, 23 companies have people who reviewed both ActiveCampaign for Marketing and Intuit Mailchimp: 5% of the 455 companies whose people reviewed ActiveCampaign for Marketing, and 1% of the 2,360 that reviewed Intuit Mailchimp.

ActiveCampaign for Marketing

Companies: 455
Contacts: 463
Countries: 48

See which companies use ActiveCampaign for Marketing →

Intuit Mailchimp

Companies: 2,360
Contacts: 2,539
Countries: 84

See which companies use Intuit Mailchimp →

How many companies evaluated both

ActiveCampaign for Marketing only: 432; companies
Both: 23; companies
Intuit Mailchimp only: 2,337; companies

Only 23 companies evaluated both ActiveCampaign for Marketing and Intuit Mailchimp, representing 5% of ActiveCampaign's review base. This narrow overlap suggests the two products tend to attract different buyer populations rather than serving as direct alternatives in most evaluations.

Who reviews each, by team

ActiveCampaign for Marketing and Intuit Mailchimp, in contacts
	ActiveCampaign for Marketing	Intuit Mailchimp
Sales	123%	1325%
Marketing	5412%	40716%
Engineering & IT	4710%	44217%
Operations & Finance	184%	2048%
Consulting & Analysis	4810%	2399%
Leadership	7817%	39716%
Other	20644%	71828%

Leadership reviewers dominate ActiveCampaign's evaluation group at 78 people, while Intuit Mailchimp's reviews are more evenly distributed across Marketing (407), Engineering & IT (442), and Leadership (397). ActiveCampaign draws a notably smaller review footprint across all teams.

What else they compared

Companies that reviewed ActiveCampaign for Marketing also reviewed

Companies that reviewed Intuit Mailchimp also reviewed

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Frequently asked questions

How many companies reviewed only one of these products?: 432 companies reviewed ActiveCampaign for Marketing without also reviewing Intuit Mailchimp, while 2,337 reviewed Intuit Mailchimp without evaluating ActiveCampaign.
Which product attracted more total company reviewers?: 2,360 companies reviewed Intuit Mailchimp compared to 455 for ActiveCampaign for Marketing.
Do Engineering & IT teams evaluate these products differently?: Intuit Mailchimp had 442 Engineering & IT reviewers, while ActiveCampaign for Marketing had 47, showing substantially higher technical evaluation of the Mailchimp product.

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