Do companies evaluate both products together?

6% of Adobe Analytics reviewers also looked at Qualtrics CoreXM, compared to 3% of Qualtrics CoreXM reviewers who also reviewed Adobe Analytics. The low overlap indicates most buyers are not actively comparing the two.

Which teams review Adobe Analytics?

70 reviewers in Consulting & Analysis drove most evaluations, followed by 31 in Leadership and 47 in Engineering & IT.

How many companies reviewed only one product?

199 companies reviewed only Adobe Analytics and 366 companies reviewed only Qualtrics CoreXM, showing distinct audiences for each platform.

Adobe Analytics vs Qualtrics CoreXM: who evaluates each

Updated October 20, 2026

In our data, 13 companies have people who reviewed both Adobe Analytics and Qualtrics CoreXM: 6% of the 212 companies whose people reviewed Adobe Analytics, and 3% of the 379 that reviewed Qualtrics CoreXM.

Adobe Analytics

Companies: 212
Contacts: 229
Countries: 25

See which companies use Adobe Analytics →

Qualtrics CoreXM

Companies: 379
Contacts: 407
Countries: 30

See which companies use Qualtrics CoreXM →

How many companies evaluated both

Adobe Analytics only: 199; companies
Both: 13; companies
Qualtrics CoreXM only: 366; companies

Only 13 companies evaluated both Adobe Analytics and Qualtrics CoreXM, suggesting limited direct comparison between them. Most buyers explore each product independently—199 companies reviewed only Adobe Analytics while 366 companies reviewed only Qualtrics CoreXM.

Who reviews each, by team

Adobe Analytics and Qualtrics CoreXM, in contacts
	Adobe Analytics	Qualtrics CoreXM
Sales	94%	143%
Marketing	2210%	307%
Engineering & IT	4721%	7719%
Operations & Finance	209%	4110%
Consulting & Analysis	7031%	10025%
Leadership	3114%	5714%
Other	3013%	8822%

70 people in Consulting & Analysis led Adobe Analytics reviews, while Qualtrics CoreXM attracted a broader range of evaluators across 100 in Consulting & Analysis, 77 in Engineering & IT, and 88 in Other functions.

What else they compared

Companies that reviewed Adobe Analytics also reviewed

Companies that reviewed Qualtrics CoreXM also reviewed

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Frequently asked questions

Do companies evaluate both products together?: 6% of Adobe Analytics reviewers also looked at Qualtrics CoreXM, compared to 3% of Qualtrics CoreXM reviewers who also reviewed Adobe Analytics. The low overlap indicates most buyers are not actively comparing the two.
Which teams review Adobe Analytics?: 70 reviewers in Consulting & Analysis drove most evaluations, followed by 31 in Leadership and 47 in Engineering & IT.
How many companies reviewed only one product?: 199 companies reviewed only Adobe Analytics and 366 companies reviewed only Qualtrics CoreXM, showing distinct audiences for each platform.

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