Qualtrics CoreXM vs Tableau: who evaluates each
Updated
In our data, 18 companies have people who reviewed both Qualtrics CoreXM and Tableau: 5% of the 379 companies whose people reviewed Qualtrics CoreXM, and 5% of the 349 that reviewed Tableau.
Qualtrics CoreXM
- Companies
- 379
- Contacts
- 407
- Countries
- 30
See which companies use Qualtrics CoreXM →
Tableau
- Companies
- 349
- Contacts
- 386
- Countries
- 27
See which companies use Tableau →
How many companies evaluated both
- Qualtrics CoreXM only
- 361
- companies
- Both
- 18
- companies
- Tableau only
- 331
- companies
Only 18 companies evaluated both Qualtrics CoreXM and Tableau, meaning the two products attract largely separate buyer populations. With 5% of Qualtrics CoreXM reviewers also reviewing Tableau, direct comparison between the two remains uncommon among organizations assessing business intelligence tools.
Who reviews each, by team
| Qualtrics CoreXM | Tableau | |
|---|---|---|
| Sales | 143% | 164% |
| Marketing | 307% | 123% |
| Engineering & IT | 7719% | 12131% |
| Operations & Finance | 4110% | 339% |
| Consulting & Analysis | 10025% | 12532% |
| Leadership | 5714% | 4411% |
| Other | 8822% | 359% |
Consulting & Analysis teams drove evaluation of both products, but with different intensity: 125 reviewers assessed Tableau versus 100 for Qualtrics CoreXM. Engineering & IT showed stronger engagement with Tableau (121 reviewers), while Qualtrics CoreXM drew broader participation from Leadership (57 reviewers).
What else they compared
Companies that reviewed Qualtrics CoreXM also reviewed
Companies that reviewed Tableau also reviewed
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Frequently asked questions
- How many companies looked at only one product?
- 361 companies reviewed Qualtrics CoreXM but not Tableau, while 331 companies reviewed Tableau but not Qualtrics CoreXM.
- Which teams reviewed Tableau most?
- Consulting & Analysis teams led Tableau reviews with 125 reviewers, followed by Engineering & IT with 121 reviewers.
- Did Qualtrics CoreXM attract different team profiles than Tableau?
- Yes. Qualtrics CoreXM saw more balanced participation across teams, with 100 reviewers in Consulting & Analysis and 88 in Other roles, whereas Tableau concentrated more heavily in technical and analytical functions.