Do companies typically evaluate both products?

14 companies reviewed both InDesign and Sketch. Only 2% of InDesign's reviewers also looked at Sketch, and 6% of Sketch's reviewers also evaluated InDesign.

How many companies reviewed only one of these products?

603 companies reviewed InDesign but not Sketch, while 206 companies reviewed Sketch but not InDesign.

Which teams drive evaluation of each product?

InDesign draws reviewers across all departments, with Engineering & IT (114), Marketing (80), and Leadership (75) well represented. Sketch evaluation is led by Engineering & IT (45) and Consulting & Analysis (18), with smaller groups in other functions.

Adobe InDesign vs Sketch: who evaluates each

Updated October 20, 2026

In our data, 14 companies have people who reviewed both Adobe InDesign and Sketch: 2% of the 617 companies whose people reviewed Adobe InDesign, and 6% of the 220 that reviewed Sketch.

Adobe InDesign

Companies: 617
Contacts: 643
Countries: 44

See which companies use Adobe InDesign →

Sketch

Companies: 220
Contacts: 228
Countries: 31

See which companies use Sketch →

How many companies evaluated both

Adobe InDesign only: 603; companies
Both: 14; companies
Sketch only: 206; companies

Only 14 companies evaluated both Adobe InDesign and Sketch, suggesting that most buyers in this category commit to one product rather than comparing them directly. The small overlap reflects how differently the two products serve graphic design workflows.

Who reviews each, by team

Adobe InDesign and Sketch, in contacts
	Adobe InDesign	Sketch
Sales	173%	31%
Marketing	8012%	84%
Engineering & IT	11418%	4520%
Operations & Finance	325%	73%
Consulting & Analysis	234%	188%
Leadership	7512%	2210%
Other	30247%	12555%

InDesign reviewers span all functions, with the largest group in Other roles (302 reviewers), followed by Engineering & IT (114) and Marketing (80). Sketch reviewers also concentrate in Other roles (125), but with notably fewer participants in Marketing (8) and Leadership (22).

What else they compared

Companies that reviewed Adobe InDesign also reviewed

Companies that reviewed Sketch also reviewed

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Frequently asked questions

Do companies typically evaluate both products?: 14 companies reviewed both InDesign and Sketch. Only 2% of InDesign's reviewers also looked at Sketch, and 6% of Sketch's reviewers also evaluated InDesign.
How many companies reviewed only one of these products?: 603 companies reviewed InDesign but not Sketch, while 206 companies reviewed Sketch but not InDesign.
Which teams drive evaluation of each product?: InDesign draws reviewers across all departments, with Engineering & IT (114), Marketing (80), and Leadership (75) well represented. Sketch evaluation is led by Engineering & IT (45) and Consulting & Analysis (18), with smaller groups in other functions.

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