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Adobe InDesign vs Canva: who evaluates each

Updated

In our data, 13 companies have people who reviewed both Adobe InDesign and Canva: 2% of the 617 companies whose people reviewed Adobe InDesign, and 2% of the 724 that reviewed Canva.

How many companies evaluated both

Adobe InDesign only
604
companies
Both
13
companies
Canva only
711
companies

Only 13 companies evaluated both Adobe InDesign and Canva, suggesting that buyers typically choose one platform rather than compare them directly. This limited overlap indicates the two products serve distinct use cases or buyer segments within graphic design software.

Who reviews each, by team

Adobe InDesign and Canva, in contacts
Adobe InDesignCanva
Sales173%385%
Marketing8012%12516%
Engineering & IT11418%13417%
Operations & Finance325%729%
Consulting & Analysis234%577%
Leadership7512%10113%
Other30247%24131%

80 marketing reviewers and 114 engineering and IT staff dominated InDesign evaluations, while Canva drew a more balanced mix across 125 marketing, 134 engineering and IT, and 72 operations and finance roles.

What else they compared

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Frequently asked questions

Do companies evaluate InDesign and Canva together?
13 companies reviewed both products out of 617 InDesign reviewers and 724 Canva reviewers—only 2% of InDesign's base also looked at Canva.
Which teams review each product?
302 other roles reviewed InDesign, followed by 75 in leadership and 80 in marketing. Canva's reviewers were spread similarly across 241 other roles, 125 marketing, and 134 engineering and IT.
How many companies evaluated only one product?
604 companies reviewed only InDesign, while 711 companies evaluated only Canva.

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