Do companies typically evaluate both tools side by side?

29 companies reviewed both products. Among Illustrator reviewers, only 3% also looked at Sketch, while 13% of Sketch reviewers also evaluated Illustrator. This reflects how differently buyers approach each platform.

How many companies reviewed Illustrator but not Sketch?

915 companies evaluated Adobe Illustrator without reviewing Sketch, compared to 191 companies that reviewed Sketch alone.

Which teams drive evaluations of each tool?

For Illustrator, the Other category led with 484 reviewers, followed by Engineering & IT at 227. For Sketch, Engineering & IT also dominated with 45 reviewers, followed by Other at 125.

Adobe Illustrator vs Sketch: who evaluates each

Updated October 20, 2026

In our data, 29 companies have people who reviewed both Adobe Illustrator and Sketch: 3% of the 944 companies whose people reviewed Adobe Illustrator, and 13% of the 220 that reviewed Sketch.

Adobe Illustrator

Companies: 944
Contacts: 996
Countries: 63

See which companies use Adobe Illustrator →

Sketch

Companies: 220
Contacts: 228
Countries: 31

See which companies use Sketch →

How many companies evaluated both

Adobe Illustrator only: 915; companies
Both: 29; companies
Sketch only: 191; companies

29 companies evaluated both Adobe Illustrator and Sketch, suggesting limited overlap in buyer consideration sets between these products. The majority of evaluating companies focus on one platform or the other, with Illustrator drawing reviewers from a substantially larger base.

Who reviews each, by team

Adobe Illustrator and Sketch, in contacts
	Adobe Illustrator	Sketch
Sales	222%	31%
Marketing	9610%	84%
Engineering & IT	22723%	4520%
Operations & Finance	354%	73%
Consulting & Analysis	424%	188%
Leadership	909%	2210%
Other	48449%	12555%

Engineering & IT teams lead reviews for both products, but Illustrator attracts significantly more evaluators across most departments. The Marketing team shows the widest relative gap, with 96 reviewers for Illustrator versus 8 for Sketch.

What else they compared

Companies that reviewed Adobe Illustrator also reviewed

Companies that reviewed Sketch also reviewed

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Frequently asked questions

Do companies typically evaluate both tools side by side?: 29 companies reviewed both products. Among Illustrator reviewers, only 3% also looked at Sketch, while 13% of Sketch reviewers also evaluated Illustrator. This reflects how differently buyers approach each platform.
How many companies reviewed Illustrator but not Sketch?: 915 companies evaluated Adobe Illustrator without reviewing Sketch, compared to 191 companies that reviewed Sketch alone.
Which teams drive evaluations of each tool?: For Illustrator, the Other category led with 484 reviewers, followed by Engineering & IT at 227. For Sketch, Engineering & IT also dominated with 45 reviewers, followed by Other at 125.

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