What percentage of companies that reviewed Illustrator also looked at InDesign?

24% of companies that reviewed Illustrator also evaluated InDesign, indicating moderate overlap in the buyer consideration set.

How many companies reviewed only one of these products?

719 companies reviewed Illustrator without evaluating InDesign, while 392 companies reviewed InDesign without looking at Illustrator.

Which teams reviewed InDesign most?

Engineering & IT was the largest reviewing team for InDesign with 114 reviewers, followed by Marketing with 80 reviewers and Leadership with 75.

Adobe Illustrator vs Adobe InDesign: who evaluates each

Updated October 20, 2026

In our data, 225 companies have people who reviewed both Adobe Illustrator and Adobe InDesign: 24% of the 944 companies whose people reviewed Adobe Illustrator, and 36% of the 617 that reviewed Adobe InDesign.

Adobe Illustrator

Companies: 944
Contacts: 996
Countries: 63

See which companies use Adobe Illustrator →

Adobe InDesign

Companies: 617
Contacts: 643
Countries: 44

See which companies use Adobe InDesign →

How many companies evaluated both

Adobe Illustrator only: 719; companies
Both: 225; companies
Adobe InDesign only: 392; companies

225 companies evaluated both Adobe Illustrator and Adobe InDesign, suggesting that buyers often assess them alongside each other. Illustrator drew a broader set of evaluators overall, with 944 companies reviewing it compared to 617 for InDesign.

Who reviews each, by team

Adobe Illustrator and Adobe InDesign, in contacts
	Adobe Illustrator	Adobe InDesign
Sales	222%	173%
Marketing	9610%	8012%
Engineering & IT	22723%	11418%
Operations & Finance	354%	325%
Consulting & Analysis	424%	234%
Leadership	909%	7512%
Other	48449%	30247%

Engineering & IT teams made up the largest share of reviewers for both products, but Illustrator attracted significantly more Engineering & IT reviewers (227 vs 114). Marketing teams also reviewed Illustrator more frequently (96 vs 80), while both products saw similar engagement from Leadership.

What else they compared

Companies that reviewed Adobe Illustrator also reviewed

Companies that reviewed Adobe InDesign also reviewed

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Frequently asked questions

What percentage of companies that reviewed Illustrator also looked at InDesign?: 24% of companies that reviewed Illustrator also evaluated InDesign, indicating moderate overlap in the buyer consideration set.
How many companies reviewed only one of these products?: 719 companies reviewed Illustrator without evaluating InDesign, while 392 companies reviewed InDesign without looking at Illustrator.
Which teams reviewed InDesign most?: Engineering & IT was the largest reviewing team for InDesign with 114 reviewers, followed by Marketing with 80 reviewers and Leadership with 75.

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