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Wix vs WordPress.com: who evaluates each

Updated

In our data, 14 companies have people who reviewed both Wix and WordPress.com: 5% of the 276 companies whose people reviewed Wix, and 3% of the 406 that reviewed WordPress.com.

How many companies evaluated both

Wix only
262
companies
Both
14
companies
WordPress.com only
392
companies

Only 14 companies evaluated both Wix and WordPress.com, suggesting these website builders attract distinct buyer groups rather than head-to-head comparison shoppers. The limited overlap indicates each platform appeals to different segments within the website builder market.

Who reviews each, by team

Wix and WordPress.com, in contacts
WixWordPress.com
Sales166%215%
Marketing3613%9121%
Engineering & IT6623%10124%
Operations & Finance197%184%
Consulting & Analysis124%409%
Leadership3312%6415%
Other10436%9422%

Wix reviewers concentrated in Engineering & IT (66 people) and Marketing (36), while WordPress.com drew broader engagement across Marketing (91), Engineering & IT (101), and Leadership (64).

What else they compared

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Frequently asked questions

How many companies reviewed only Wix or only WordPress.com?
262 companies evaluated Wix without reviewing WordPress.com, compared to 392 companies that reviewed WordPress.com but not Wix.
Do buyers typically evaluate both platforms together?
No. Only 5% of Wix reviewers also reviewed WordPress.com, and 3% of WordPress.com reviewers also evaluated Wix, indicating most buyers focus on one platform or the other.
Which teams review WordPress.com more than Wix?
WordPress.com attracted more reviewers in Marketing (91 vs 36), Engineering & IT (101 vs 66), Consulting & Analysis (40 vs 12), and Leadership (64 vs 33).

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All comparisons