Backchannels home
HomePricing
ResourcesWho uses whatFree toolsBlog
LinkedIn

Shopify vs WordPress.com: who evaluates each

Updated

In our data, 11 companies have people who reviewed both Shopify and WordPress.com: 2% of the 543 companies whose people reviewed Shopify, and 3% of the 406 that reviewed WordPress.com.

How many companies evaluated both

Shopify only
532
companies
Both
11
companies
WordPress.com only
395
companies

Only 11 companies evaluated both Shopify and WordPress.com, suggesting that buyers typically explore one or the other rather than compare them directly. With 2% of Shopify reviewers also looking at WordPress.com and 3% of WordPress.com reviewers also assessing Shopify, the two products draw largely separate audiences.

Who reviews each, by team

Shopify and WordPress.com, in contacts
ShopifyWordPress.com
Sales366%215%
Marketing6110%9121%
Engineering & IT10718%10124%
Operations & Finance6611%184%
Consulting & Analysis509%409%
Leadership8114%6415%
Other18331%9422%

Shopify reviewers are concentrated in Engineering & IT (107 reviewers) and Leadership (81), while WordPress.com draws stronger interest from Marketing teams (91 reviewers). Operations & Finance teams reviewed Shopify more frequently (66 vs 18 for WordPress.com).

What else they compared

Try Backchannels free

Reach the 532 companies that reviewed Shopify but not WordPress.com

Open the list in the app, filtered to exactly those companies, and unlock the contacts you want.

Build this list free

Or the 395 that reviewed WordPress.com but not Shopify →

No credit card. Preview before you spend a credit.

Frequently asked questions

How many companies reviewed only Shopify?
532 companies reviewed Shopify without evaluating WordPress.com.
How many companies reviewed only WordPress.com?
395 companies reviewed WordPress.com without evaluating Shopify.
Which teams show the biggest difference between the two products?
Marketing reviewed WordPress.com significantly more (91 reviewers versus 61 for Shopify), while Engineering & IT engagement was comparable across both (107 for Shopify and 101 for WordPress.com).

Keep reading

All comparisons