How many companies reviewed Hootsuite but not Sprout Social?

780 companies reviewed Hootsuite alone, compared to 400 companies that reviewed only Sprout Social.

Which product was reviewed by more companies?

797 companies reviewed Hootsuite and 417 reviewed Sprout Social.

Do Engineering & IT teams evaluate these products differently?

Hootsuite was reviewed by 116 Engineering & IT professionals, while Sprout Social was reviewed by 73 from that function.

Hootsuite vs Sprout Social: who evaluates each

Updated October 20, 2026

In our data, 17 companies have people who reviewed both Hootsuite and Sprout Social: 2% of the 797 companies whose people reviewed Hootsuite, and 4% of the 417 that reviewed Sprout Social.

Hootsuite

Companies: 797
Contacts: 836
Countries: 47

See which companies use Hootsuite →

Sprout Social

Companies: 417
Contacts: 423
Countries: 25

See which companies use Sprout Social →

How many companies evaluated both

Hootsuite only: 780; companies
Both: 17; companies
Sprout Social only: 400; companies

Only 17 companies evaluated both Hootsuite and Sprout Social, suggesting that most buyers commit to one platform rather than comparing them side by side. The overlap is minimal: just 2% of Hootsuite reviewers also looked at Sprout Social, and 4% of Sprout Social reviewers also evaluated Hootsuite.

Who reviews each, by team

Hootsuite and Sprout Social, in contacts
	Hootsuite	Sprout Social
Sales	466%	194%
Marketing	20124%	13833%
Engineering & IT	11614%	7317%
Operations & Finance	526%	164%
Consulting & Analysis	617%	358%
Leadership	16720%	6716%
Other	19323%	7518%

Hootsuite's reviewers span all functions, with particular strength in Leadership (167 reviewers), Marketing (201 reviewers), and Other roles (193 reviewers). Sprout Social's evaluation base is concentrated in Marketing (138 reviewers) and Leadership (67 reviewers), with notably fewer reviewers in Operations & Finance (16 reviewers) than Hootsuite's (52 reviewers).

What else they compared

Companies that reviewed Hootsuite also reviewed

Companies that reviewed Sprout Social also reviewed

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Frequently asked questions

How many companies reviewed Hootsuite but not Sprout Social?: 780 companies reviewed Hootsuite alone, compared to 400 companies that reviewed only Sprout Social.
Which product was reviewed by more companies?: 797 companies reviewed Hootsuite and 417 reviewed Sprout Social.
Do Engineering & IT teams evaluate these products differently?: Hootsuite was reviewed by 116 Engineering & IT professionals, while Sprout Social was reviewed by 73 from that function.

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