Buffer vs Hootsuite: who evaluates each
Updated
In our data, 21 companies have people who reviewed both Buffer and Hootsuite: 8% of the 253 companies whose people reviewed Buffer, and 3% of the 797 that reviewed Hootsuite.
Buffer
- Companies
- 253
- Contacts
- 260
- Countries
- 28
See which companies use Buffer →
Hootsuite
- Companies
- 797
- Contacts
- 836
- Countries
- 47
See which companies use Hootsuite →
How many companies evaluated both
- Buffer only
- 232
- companies
- Both
- 21
- companies
- Hootsuite only
- 776
- companies
Only 21 companies evaluated both Buffer and Hootsuite, suggesting that buyers of social media management tools rarely compare these two directly. With 8% of Buffer's reviewers also looking at Hootsuite, the products attract largely separate audiences despite operating in the same category.
Who reviews each, by team
| Buffer | Hootsuite | |
|---|---|---|
| Sales | 125% | 466% |
| Marketing | 5622% | 20124% |
| Engineering & IT | 4417% | 11614% |
| Operations & Finance | 177% | 526% |
| Consulting & Analysis | 2911% | 617% |
| Leadership | 3413% | 16720% |
| Other | 6826% | 19323% |
Buffer's reviewers skew toward Marketing (56 contacts) and Other functions (68), while Hootsuite draws stronger engagement from Leadership (167 contacts) and a broader cross-section of teams overall. Engineering & IT reviewed both products at meaningful levels, but Hootsuite attracted more than double Buffer's review volume in that group.
What else they compared
Companies that reviewed Buffer also reviewed
Companies that reviewed Hootsuite also reviewed
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Frequently asked questions
- How many companies reviewed only Buffer?
- 232 companies evaluated Buffer without reviewing Hootsuite in this dataset.
- Which product was reviewed by more companies?
- 797 companies reviewed Hootsuite compared to 253 for Buffer.
- Do Marketing teams evaluate both tools?
- 56 reviewers evaluated Buffer's marketing capabilities while 201 reviewed Hootsuite's, indicating both tools receive significant Marketing attention but to different audiences.