Canva vs GIMP: who evaluates each
Updated
In our data, 13 companies have people who reviewed both Canva and GIMP: 2% of the 724 companies whose people reviewed Canva, and 6% of the 231 that reviewed GIMP.
Canva
- Companies
- 724
- Contacts
- 768
- Countries
- 66
See which companies use Canva →
GIMP
- Companies
- 231
- Contacts
- 247
- Countries
- 36
See which companies use GIMP →
How many companies evaluated both
- Canva only
- 711
- companies
- Both
- 13
- companies
- GIMP only
- 218
- companies
Only 13 companies evaluated both Canva and GIMP, suggesting that buyers typically assess them separately rather than as direct alternatives. With 724 companies reviewing Canva and 231 reviewing GIMP, the two products attract distinct evaluation audiences.
Who reviews each, by team
| Canva | GIMP | |
|---|---|---|
| Sales | 385% | 94% |
| Marketing | 12516% | 187% |
| Engineering & IT | 13417% | 8434% |
| Operations & Finance | 729% | 166% |
| Consulting & Analysis | 577% | 177% |
| Leadership | 10113% | 2611% |
| Other | 24131% | 7731% |
Canva drew reviewers across all functions, with particular strength in Marketing (125 reviewers) and Engineering & IT (134). GIMP's reviewers concentrated more heavily in Engineering & IT (84), while Marketing engagement was much smaller (18).
What else they compared
Companies that reviewed Canva also reviewed
Companies that reviewed GIMP also reviewed
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Frequently asked questions
- How many companies reviewed only Canva?
- 711 companies reviewed Canva but not GIMP.
- Which product was reviewed by more companies?
- Canva was reviewed by 724 companies across 231 countries, while GIMP was reviewed by 231 companies across 231 countries.
- Do companies tend to evaluate both products together?
- No. Only 2% of Canva reviewers also looked at GIMP, and 6% of GIMP reviewers also evaluated Canva, indicating the products serve different buyer needs or use cases.