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Adobe Illustrator vs Microsoft Publisher: who evaluates each

Updated

In our data, 11 companies have people who reviewed both Adobe Illustrator and Microsoft Publisher: 1% of the 944 companies whose people reviewed Adobe Illustrator, and 5% of the 216 that reviewed Microsoft Publisher.

How many companies evaluated both

Adobe Illustrator only
933
companies
Both
11
companies
Microsoft Publisher only
205
companies

11 companies evaluated both Adobe Illustrator and Microsoft Publisher, suggesting limited direct comparison between the two products. The small overlap indicates that buyers pursuing each tool tend to have distinct evaluation paths.

Who reviews each, by team

Adobe Illustrator and Microsoft Publisher, in contacts
Adobe IllustratorMicrosoft Publisher
Sales222%21%
Marketing9610%198%
Engineering & IT22723%3315%
Operations & Finance354%4620%
Consulting & Analysis424%198%
Leadership909%2612%
Other48449%8136%

Adobe Illustrator drew reviewers primarily from Engineering & IT (227 reviewers) and Marketing (96), while Microsoft Publisher saw stronger engagement from Operations & Finance (46) alongside smaller numbers across technical and business functions.

What else they compared

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Frequently asked questions

How many companies reviewed only one of these products?
933 companies reviewed Adobe Illustrator without evaluating Microsoft Publisher, while 205 reviewed Microsoft Publisher alone.
What percentage of each product's evaluators also looked at the other?
1% of companies that reviewed Adobe Illustrator also reviewed Microsoft Publisher, compared to 5% of Microsoft Publisher reviewers who evaluated Adobe Illustrator.
Which teams were most active in reviewing these products?
Engineering & IT was the largest reviewing group for Adobe Illustrator with 227 reviewers. For Microsoft Publisher, Operations & Finance led with 46 reviewers.

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