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Bitbucket vs GitHub: who evaluates each

Updated

In our data, 31 companies have people who reviewed both Bitbucket and GitHub: 11% of the 281 companies whose people reviewed Bitbucket, and 5% of the 572 that reviewed GitHub.

How many companies evaluated both

Bitbucket only
250
companies
Both
31
companies
GitHub only
541
companies

31 companies evaluated both Bitbucket and GitHub, suggesting some buyers conduct direct comparison of the two platforms. Bitbucket's evaluation audience is notably smaller, with 250 companies reviewing it alone, compared to 541 companies that reviewed GitHub without assessing Bitbucket.

Who reviews each, by team

Bitbucket and GitHub, in contacts
BitbucketGitHub
Sales21%20%
Marketing31%102%
Engineering & IT23376%44570%
Operations & Finance31%122%
Consulting & Analysis3010%609%
Leadership93%193%
Other279%9014%

Engineering & IT drives evaluation for both products, but GitHub draws broader organizational input. Bitbucket's reviewers include 233 from Engineering & IT and 30 from Consulting & Analysis, while GitHub's base is larger across all teams, particularly 445 in Engineering & IT and 90 in Other roles.

What else they compared

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Frequently asked questions

How many companies looked at only one of these products?
250 companies reviewed Bitbucket without evaluating GitHub, while 541 companies reviewed GitHub without looking at Bitbucket.
What share of Bitbucket reviewers also checked out GitHub?
11% of the companies that reviewed Bitbucket also reviewed GitHub, indicating limited cross-evaluation from Bitbucket's audience.
Which teams are most active in reviewing these tools?
Engineering & IT dominates evaluation for both, with 233 reviewers assessing Bitbucket and 445 assessing GitHub. Consulting & Analysis represents the second-largest group for Bitbucket at 30, while Other roles make up a substantial secondary audience for GitHub at 90.

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